Wednesday, December 17, 2008

Should Companies Blog Last?

Geoff Livingston on The Buzz Bin feels that companies are failing at blogging and participating in social media. Part of the reason is due to the fact that 86% of companies cannot dedicate the effort required to publish useful content on a consistent basis.

Overall, I have to say that I agree with this. I volunteered some time to help a local dental office in my area create a blog and optimize their website for better search engine results. They now appear in among the top rankings across multiple search engines for the term "dentists in milford ohio", but they haven't updated the company blog since April 2008.

Blogging is hard. It requires work, but it is very rewarding. Additionally, it is one of the most cost effective ways to communicate with customers if a company goes about it the right way. Unfortunately, most companies do not.

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