Please take a take a glance at this story from ABC News 20/20 on Friday, October 13, 2006 which elaborates on consumers video taping their thoughts and feelings about encounters with bad customer service experiences with companies.
Unfortunately, the HTML link does not work properly. Therefore, copy and insert the link into the address bar.
http://abcnews.go.com/2020/story?id=2563615&page=1
Monday, October 16, 2006
Thursday, October 12, 2006
Financial Football
Visa is reaching out to teens/young adults with its new "Financial Football" campaign. Please visit www.practicalmoneyskills.com for more information.
Saturday, October 07, 2006
Thursday, October 05, 2006
Interesting Customer Satisfaction Survey Results
I have been rather busy as of lately. I recently created a customer satisfaction survey for a local dental office to give out to its customers. I have since collected the surveys and analyzed the data for the dental office. Some of the findings were quite surprising. Unfortunately, I cannot provide a lot of information about the results due to professional courtesy. However, I did learn a great deal about different ways dental offices may be able to market themselves.
This dental offices doesn't plaster ads in magazines or create hilarious commercials to entice consumers to visit them. However, it does benefit from good old-fashioned word of mouth. In fact, over sixty-percent (60%) of the survey respondents stated they referred a friend/family member.
There are several ways this dental office gets the word out about its services. It uses print items (i.e. brochures and business cards) and offers referral incentives. Interestingly, survey respondents in the satisfaction survey stated they need more experiences with the dental office. It is interesting that the customers of this dental office feel they need more experiences before they will refer friends/family members. Unfortunately, most people only get to the dentist once or twice a year. Ultimately, this finding means this local dental office will need to offer additional services to get customers into its office more often.
This dental offices doesn't plaster ads in magazines or create hilarious commercials to entice consumers to visit them. However, it does benefit from good old-fashioned word of mouth. In fact, over sixty-percent (60%) of the survey respondents stated they referred a friend/family member.
There are several ways this dental office gets the word out about its services. It uses print items (i.e. brochures and business cards) and offers referral incentives. Interestingly, survey respondents in the satisfaction survey stated they need more experiences with the dental office. It is interesting that the customers of this dental office feel they need more experiences before they will refer friends/family members. Unfortunately, most people only get to the dentist once or twice a year. Ultimately, this finding means this local dental office will need to offer additional services to get customers into its office more often.
Subscribe to:
Posts (Atom)
