Advertising Age reports Fox selling 80% of Super Bowl ads already. For comparison, CBS sold 70% of ads for the 2010 Super Bowl by September 2009. NBC sold roughly 30% of its Super Bowl ads in 2008 through upfront sales in early June 2008.
Source: http://adage.com/mediaworks/article?article_id=144304
Monday, June 07, 2010
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