Yahoo.com ranks Audi - "The Godfather" as the number Super Bowl commercial.
And while I liked Audi - "The Godfather," I feel that feel FedEx's Pigeon commercial was even better.
Showing posts with label 2008 Super Bowl Ads. Show all posts
Showing posts with label 2008 Super Bowl Ads. Show all posts
Monday, February 04, 2008
Friday, January 25, 2008
Pepsi Going Silent for the Super Bowl
Nationwide Insurance released information about its Super Bowl commercial featuring Kevin Federline early last year. And that commercial was considered very successful. It looks like Pepsi will be taking a similar approach.
Personally, I like the concept of Pepsi running a silent ad but I do not feel releasing information early is a good idea simply because Pepsi loses the element of surprise. I understand that Nationwide Insurance capitalized on releasing early previews about its Super Bowl commercial last year but running a silent ad successfully requires a different approach. It requires the silent approach.
Source:AOL
Tuesday, January 15, 2008
Victoria's Secret Will Run a Super Bowl Ad
The fact that Victoria's Secret will run a Super Bowl Ad will only mean good things for football fans. Really, I'm glad to see Victoria's Secret get back in the big game! Also, I'm glad to see Victoria's Secret going beyond simply running a Super Bowl commercial.
To coincide with the Super Bowl push, Victoria's Secret has also shifted the release of its "What Is Sexy?" list, which used to come out in May. Now the 3-year-old list will be revealed on the eve of the Super Bowl at a party in Scottsdale, Ariz. A one-hour E! special is also slated to run Feb. 9. The special, which will be hosted by Ms. Lima, will feature the "What Is Sexy?" list, as well as video from the Super Bowl party.
Overall, I like Victoria Secret's marketing iniatives, however, I will be interested to see if they are targeting a particular demograpic. Viewing Victoria Secret's website data via
Quantcast reveals that women of Hispanic and Asian backgrounds tend to visit its website more than Caucasion and African American women. Therefore, any online component of Victoria Secret's marketing initiatives should target both Hispanic and Asian women.
To coincide with the Super Bowl push, Victoria's Secret has also shifted the release of its "What Is Sexy?" list, which used to come out in May. Now the 3-year-old list will be revealed on the eve of the Super Bowl at a party in Scottsdale, Ariz. A one-hour E! special is also slated to run Feb. 9. The special, which will be hosted by Ms. Lima, will feature the "What Is Sexy?" list, as well as video from the Super Bowl party.
Overall, I like Victoria Secret's marketing iniatives, however, I will be interested to see if they are targeting a particular demograpic. Viewing Victoria Secret's website data via
Quantcast reveals that women of Hispanic and Asian backgrounds tend to visit its website more than Caucasion and African American women. Therefore, any online component of Victoria Secret's marketing initiatives should target both Hispanic and Asian women.
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