Clothing retailer Gap is partnering with partnering with San Francisco creative development and production company, Rehab, to create a series of songs based on specific colors. The partnership is the result of Gap's intention to launch its new spring campaign, "Color Redefined." You may find more information about Gap's new prgram Soundofcolor.com.
Overall, I think this should be really successful. However, I wonder if Gap will role out something similar for Old Navy. It seems like Gap Inc. could do something similar as both Gap and Old Navy have somewhat similar demographics in terms of people who visit their websites. This is according to Quantcast.com.
Gap Website Demographics
Old Navy Website Demographics
Both brands over-index on females, ages 25-34, visiting their websites. However, Gap.com appears to be frequented more often by Asians, while Old Navy.com is visited more by African Americans and Hispanics. Therefore, it may be important for Gap Inc. to make sure its music selection is appropriate for its targeted online consumers.
Source: Advertising Age.
Monday, February 18, 2008
Monday, February 04, 2008
FedEx Pigeons Fall Short According to Yahoo
Yahoo.com ranks Audi - "The Godfather" as the number Super Bowl commercial.
And while I liked Audi - "The Godfather," I feel that feel FedEx's Pigeon commercial was even better.
And while I liked Audi - "The Godfather," I feel that feel FedEx's Pigeon commercial was even better.
Thursday, January 31, 2008
Target Shuns Bloggers
I just came across an article at the New York Times about Target telling a blogger to go away.
The author, Michael Barbaro, opens the article by saying, "Target to the blogosphere: you’re irrelevant." Apparently, Target conveyed a negative messages to ShapingYouth.org, a blog about the impact of marketing on children earlier this month. The blog’s founder, Amy Jussel, called Target, complaining about a new advertising campaign that depicted a woman splayed across a big target pattern — the retailer’s emblem — with the bull’s-eye at her crotch.
Target offered an e-mail response:
“Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,” a public relations person wrote to ShapingYouth.
“This practice,” the public relations person added, “is in place to allow us to focus on publications that reach our core guest,” as Target refers to its shoppers.
The buzz graph below highlights recent buzz patterns for Target, Wal-Mart and Sears. Overall, buzz for all three retailers is trending down over the past two months or so. Target does have a slight increase in buzz around the end of January 2008 which may be associated with the New Times article about it telling a blogger that they are not important.
Unfortunately, I will have to disagree with Target, which may not feel that bloggers are important. The blogosphere is becoming an highly resourceful place where consumers go to find information about companies, products and services. Also, many consumers seek advice and recommendations from other consumers online before purchasing products from some companies. Target may want to "re-think" its position regarding the importance of bloggers. Personally, I feel Target may be better off it bloggers are speaking positively about its brand, especially those who shop at Target.
The author, Michael Barbaro, opens the article by saying, "Target to the blogosphere: you’re irrelevant." Apparently, Target conveyed a negative messages to ShapingYouth.org, a blog about the impact of marketing on children earlier this month. The blog’s founder, Amy Jussel, called Target, complaining about a new advertising campaign that depicted a woman splayed across a big target pattern — the retailer’s emblem — with the bull’s-eye at her crotch.
Target offered an e-mail response:
“Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,” a public relations person wrote to ShapingYouth.
“This practice,” the public relations person added, “is in place to allow us to focus on publications that reach our core guest,” as Target refers to its shoppers.
The buzz graph below highlights recent buzz patterns for Target, Wal-Mart and Sears. Overall, buzz for all three retailers is trending down over the past two months or so. Target does have a slight increase in buzz around the end of January 2008 which may be associated with the New Times article about it telling a blogger that they are not important.
Unfortunately, I will have to disagree with Target, which may not feel that bloggers are important. The blogosphere is becoming an highly resourceful place where consumers go to find information about companies, products and services. Also, many consumers seek advice and recommendations from other consumers online before purchasing products from some companies. Target may want to "re-think" its position regarding the importance of bloggers. Personally, I feel Target may be better off it bloggers are speaking positively about its brand, especially those who shop at Target.
Skyfire Mobile Browser
The new Skyfire Mobile Browser may be of interest to those using internet on their mobile devices.
Wednesday, January 30, 2008
Subway Referee Commercial
This commercial is so great! Subway should have saved this one for the Super Bowl. This commercial posted to YouTube on January 12, 2007 and has 82 comments. Interestingly, most of the comments about this commercial have been posted in the past month. I wonder if that may be due to the amount of negative buzz surrounding the officiating of the AFC Divisional Playoff game between the San Diego Chargers and Indianapolis Colts. The San Diego Chargers had to beat the Indianapolis and the referees in that game.
YouTube Stats:
Video Posted: January 12, 2007
# of Views: 102,316
Favorited: 663 times
Rating (out of 5 stars): 4 stars
Video data collected on Wednesday, January 30, 2008.
Marketers Can Learn from Bill Belichick
Josephy Frydl at Advertising Age feels that marketers can learn from Bill Belichick by following three principles which have helped lead him to three Super Bowl victories thus far. And those three principles are Discipline, Imagination and Respect.
Now I'm not a New England Patriots fan, but I do think there is some truth behind what Frydl believes. Frydl says, "Most marketers always punt the ball away on the fourth down -- even in the face of analysis that says going for it makes more sense." And sometimes you should go for it, especially if your already past the 50-yard line.
Now I'm not a New England Patriots fan, but I do think there is some truth behind what Frydl believes. Frydl says, "Most marketers always punt the ball away on the fourth down -- even in the face of analysis that says going for it makes more sense." And sometimes you should go for it, especially if your already past the 50-yard line.
Tuesday, January 29, 2008
LifeLock Comes to the Rescue
My wife and I recently received calls and letters regarding accounts that we have not requested to be opened. Fortunately, we have been signed up with a company called LifeLock which protects our identity. Overall, I would have to say the LifeLock has been a blessing in disguise and I highly encourage others use its services, or those offered by a similar company.
I am happy to say that the applications for credit did not go through, so being pro-active about protecting our identity has definitely paid off thus far. There are a lot of people who do not take measures to protect themselves until after they are victims of fraud and identity theft.
I do have three items of advice for consumers looking to protect their identities:
1. Check your credit reports at least once every 90 days. The three main credit bureaus are Experian, Trans Union and Equifax.
2. File a police report as soon as you find out you may be a victim of fraud and/or identity theft.
3. Closely monitor your credit reports.
Now this is a marketing blog. And I'm sure everyone has seen the commercials featuring the social security number of LifeLock's CEO, Todd Davis. Indeed, those are somewhat memorable. Personally, I find LifeLock's commercials easy to understand and quick to the point. The message is simple: Get LifeLock to protect your identity.
And while I speak highly of LifeLock's television commercials, PR strategy (i.e being featured on the NBC News Today Show and its services, I feel LifeLock could truly benefit from a really good social media campaign. I have several suggestions which LifeLock may want to consider if they want to improve customer service and awareness.
First, LifeLock should take advantage of social media by setting up a corporate blog covering issues and topics relevant to identity theft. Many consumers are constantly seeking information about identity theft and how to prevent it. A corporate blog would provide an excellent platform for LifeLock to communicate with consumers online.
Second, the CEO, Todd Davis, could post quarterly infomercials on its website and video content sites such as YouTube to get information out to consumers. Many CEO's are finding YouTube to be the ultimate place to reach out to consumers.
Third, LifeLock really needs to incorporate a good "Live Chat" function on its website. It may already have "Live Chat" features in place, but they are hard to find. A "Live Chat" feature should be readily visible. An alternative to providing a link may be to have customer service representatives (CSR's) monitor consumers visiting LifeLock's website. The CSR's could initiate discussion by having a "Live Chat" dialogue box pop-up on a consumers computer if they have been on LifeLock's site for an extended period of time. Some financial institutions currently do this. Bank of America comes to mind in this instance.
Below is a graph highlight discussion about Fraud, Identity Theft and LifeLock over the past 2 months. As you can see, discussion about Fraud and Identity Theft on consumers blogs is on the rise.
Note: The trend graph does not include discussion about Fraud and Identity Theft on discussion boards or Usenet Groups.
Monday, January 28, 2008
Financial Crisis Means Banks Must Communicate Better
I came across an interesting post at Advertising Age titled, "How Banks Can Boost Image in Chaotic Times."
In a nutshell, the article states that financial instutions will have to take bold actions that exceed expectations, communicate effectivley and be managed efficiently. Additionally, banks will have to find new ways to add value during these difficult times.
I feel the author, Tom Agan, is correct in his assessment that banks will have to communicate more effectively. In fact, banks that communicate effectively should be able to ride out the current crisis affecting our financial markets. However, banks that fail to communicate effectively will only find themselves in more trouble.
In a nutshell, the article states that financial instutions will have to take bold actions that exceed expectations, communicate effectivley and be managed efficiently. Additionally, banks will have to find new ways to add value during these difficult times.
I feel the author, Tom Agan, is correct in his assessment that banks will have to communicate more effectively. In fact, banks that communicate effectively should be able to ride out the current crisis affecting our financial markets. However, banks that fail to communicate effectively will only find themselves in more trouble.
Sunday, January 27, 2008
Top Ten NFL Teams Discussed Online in 2007 --- Just-in-Time for the Super Bowl
Below is a list of the top 10 Most-Discussed NFL Teams in 2007. Key drivers of each teams' discussion are provided.
Team
Top Discussion Drivers of 2007
1. New England Patriots
Spying scandal, undefeated regular season
2. Dallas Cowboys
NFL Network coverage of Dallas Cowboys vs.Green Bay Packers game on 11/29/2007, Terrell Owens blaming QB Tony Romo's girlfriend Jessica Simpson for loss
3. Chicago Bears
Defeated in Super Bowl XLI by the Indianapolis Colts
4. Miami Dolphins
1-15 record in 2007, played in Wembley Stadium in the UK on 10/28/2007
5. Indianapolis Colts
Champions of Super Bowl XLI, lost to the New England Patriots in Week 9
6. Washington Redskins
Murder of player Sean Taylor
7. Green Bay Packers
NFL Network coverage of Dallas Cowboys vs. Green Bay Packers game on 11/29/2007
8. Pittsburgh Steelers
Player Anthony Smith guarantees a win against |the New England Patriots
9. Atlanta Falcons
Michael Vick's legal problems with dog fighting, coach Bobby Petrino leaving
10. Cleveland Brown
A surprisingly successful season for the Browns
Source: Nielsen Online
Team
Top Discussion Drivers of 2007
1. New England Patriots
Spying scandal, undefeated regular season
2. Dallas Cowboys
NFL Network coverage of Dallas Cowboys vs.Green Bay Packers game on 11/29/2007, Terrell Owens blaming QB Tony Romo's girlfriend Jessica Simpson for loss
3. Chicago Bears
Defeated in Super Bowl XLI by the Indianapolis Colts
4. Miami Dolphins
1-15 record in 2007, played in Wembley Stadium in the UK on 10/28/2007
5. Indianapolis Colts
Champions of Super Bowl XLI, lost to the New England Patriots in Week 9
6. Washington Redskins
Murder of player Sean Taylor
7. Green Bay Packers
NFL Network coverage of Dallas Cowboys vs. Green Bay Packers game on 11/29/2007
8. Pittsburgh Steelers
Player Anthony Smith guarantees a win against |the New England Patriots
9. Atlanta Falcons
Michael Vick's legal problems with dog fighting, coach Bobby Petrino leaving
10. Cleveland Brown
A surprisingly successful season for the Browns
Source: Nielsen Online
Friday, January 25, 2008
Pepsi Going Silent for the Super Bowl
Nationwide Insurance released information about its Super Bowl commercial featuring Kevin Federline early last year. And that commercial was considered very successful. It looks like Pepsi will be taking a similar approach.
Personally, I like the concept of Pepsi running a silent ad but I do not feel releasing information early is a good idea simply because Pepsi loses the element of surprise. I understand that Nationwide Insurance capitalized on releasing early previews about its Super Bowl commercial last year but running a silent ad successfully requires a different approach. It requires the silent approach.
Source:AOL
Thursday, January 17, 2008
Breaking Apple News: Ultra-Portable Details
Blog.wired.com reports that an Apple insider that the company's new ultraportable, expected to be seen in public for the first time tomorrow, has an extremely thin profile and is shaped like a teardrop when closed — thicker at the top behind the screen, tapering at the bottom behind the keyboard.
Personally, I do not own any Apple/Mac products but everyone I know (i.e. co-workers and my little brother) says they are really good. I will definitely look into a Mac when I purchase my next computer.
Tuesday, January 15, 2008
Pepsi Partners with Amazon for Biggest Promo Ever
Pepsi Stuff and Amazon are partnering by debuting a new promo at the SuperBowl. It is supposedly Pepsi Stuff’s biggest promo ever. Additionally, it looks like Sony is joining in on the party. Krisen Nicole at Mashable, a social networking news site, says, "It sounds like a good way to help substantiate the suffering music industry, especially as so many aspects of the old media model find that giving away the content for free could also help bring in the advertising dollars. While mp3s may not go this particular route in the next few months, this promotional deal is important for Amazon as it brings a great deal of attention to the recently launched mp3 store, which is already battling iTunes in a price war."
Overall, I think it is pretty "cool" to see Sony, Pepsi and Amazon working together, but only time will tell. Pepsi may actually benefit the most by receiving an increase in online buzz as a result of being brought up with Sony and Amazon (see buzz graph below).
Overall, I think it is pretty "cool" to see Sony, Pepsi and Amazon working together, but only time will tell. Pepsi may actually benefit the most by receiving an increase in online buzz as a result of being brought up with Sony and Amazon (see buzz graph below).
Victoria's Secret Will Run a Super Bowl Ad
The fact that Victoria's Secret will run a Super Bowl Ad will only mean good things for football fans. Really, I'm glad to see Victoria's Secret get back in the big game! Also, I'm glad to see Victoria's Secret going beyond simply running a Super Bowl commercial.
To coincide with the Super Bowl push, Victoria's Secret has also shifted the release of its "What Is Sexy?" list, which used to come out in May. Now the 3-year-old list will be revealed on the eve of the Super Bowl at a party in Scottsdale, Ariz. A one-hour E! special is also slated to run Feb. 9. The special, which will be hosted by Ms. Lima, will feature the "What Is Sexy?" list, as well as video from the Super Bowl party.
Overall, I like Victoria Secret's marketing iniatives, however, I will be interested to see if they are targeting a particular demograpic. Viewing Victoria Secret's website data via
Quantcast reveals that women of Hispanic and Asian backgrounds tend to visit its website more than Caucasion and African American women. Therefore, any online component of Victoria Secret's marketing initiatives should target both Hispanic and Asian women.
To coincide with the Super Bowl push, Victoria's Secret has also shifted the release of its "What Is Sexy?" list, which used to come out in May. Now the 3-year-old list will be revealed on the eve of the Super Bowl at a party in Scottsdale, Ariz. A one-hour E! special is also slated to run Feb. 9. The special, which will be hosted by Ms. Lima, will feature the "What Is Sexy?" list, as well as video from the Super Bowl party.
Overall, I like Victoria Secret's marketing iniatives, however, I will be interested to see if they are targeting a particular demograpic. Viewing Victoria Secret's website data via
Quantcast reveals that women of Hispanic and Asian backgrounds tend to visit its website more than Caucasion and African American women. Therefore, any online component of Victoria Secret's marketing initiatives should target both Hispanic and Asian women.
Wednesday, January 09, 2008
Marketers Shift Focus to Communicate with Consumers Online
Advertising Age has an interesting post illustrating how marketers are beginning to use social media as an opportunity to create dialogue with consumers. Interestingly, this article directly reflects some of the information I'm reading in Beyond Buzz by Lois Kelly.
In a nutshell, Kelly highlights the importance marketers to listen and act on consumers concerns. Additionally, she stresses the importance of engaging in online discussion with consumers.
Many marketers complain that it is impossible to control what is being said about them. However, marketers can join in on the conversation. Many brands such as Haagen-Dazs, Doritos and Heinz are engaging consumers to participate by supplying marketing ideas and themes.
Overall, I feel Doritos has probably doing the best job, although I'm not to crazy about their new 2008 Super Bowl contest where they are seeking new music talent. I thought the 2007 Super Bowl contest allowing consumers to submit potential Super Bowl commercials was a much better approach given that the Super Bowl is a primetime event for brands to show their marketing genius.
In a nutshell, Kelly highlights the importance marketers to listen and act on consumers concerns. Additionally, she stresses the importance of engaging in online discussion with consumers.
Many marketers complain that it is impossible to control what is being said about them. However, marketers can join in on the conversation. Many brands such as Haagen-Dazs, Doritos and Heinz are engaging consumers to participate by supplying marketing ideas and themes.
Overall, I feel Doritos has probably doing the best job, although I'm not to crazy about their new 2008 Super Bowl contest where they are seeking new music talent. I thought the 2007 Super Bowl contest allowing consumers to submit potential Super Bowl commercials was a much better approach given that the Super Bowl is a primetime event for brands to show their marketing genius.
Tuesday, January 01, 2008
I AM LEGEND; FORD IS LEGEND
I managed to actually get out and see a movie over the holidays when I visited a local theater to see "I AM LEGEND," Will Smith's new version of the classic ''last man on Earth'' tale once filmed as ''The Omega Man.''
Now I'm not going to discuss movie details or my thoughts about the movie itself. You can visit The Morning Call if you want details about the movie. However, I do want to talk about Ford's product placement strategy within the movie.
The opening scene shows Will Smith (aka Lt. Col. Robert Neville) driving in a Shelby Mustang Cobra while hunting for food. Later, he is seen driving around in a Ford Explorer while another character is driving a Ford Escape.
I understand that Lt. Col. Robert Neville is driving in a Shelby Mustang Cobra to hunt because it is a fast vehicle. Also, the Ford Explorer is portrayed wonderfully as a rough and rugged vehicle that can be driven in different types of terrains. However, I'm not sure why Ford didn't use the movie to highlight some of its "Green" efforts in terms of showcasing better fuel economy.
Lt. Col. Robert Neville plays the role of the "last man on earth." Neville lives in a fortified townhouse, locked in against the terrors of the night. By day, he scavenges for food that hasn't passed its expiration date. Given the scarcity of resources (i.e. fuel and food), I think Ford could have used the product placement opportunity to highlight some of its more environmentally friendly efforts or showcase fuel economy in some of its vehicles (i.e. Ford Focus or Ford Escape Hybrid). For instance, Lt. Col. Robert Neville could been in a scene were he was filling-up the tank of a Ford Escape Hybrid with the camera focusing on its hybrid badge. Additionally, Neville could have made subtle mention about thankfully having enough fuel left during crucial situation (i.e. being chased by "the Dark Seekers").
Overall, I like Ford's decision to place some of its vehicles in the movie. I think it is an excellent follow-up to GM's decision to feature its vehicles in Transformers: The Movie during summer 2007. Also, I'm looking forward to seeing the new Bullit movie featuring the Ford Mustang in 2008. However, I do feel that car manufacturers, including Ford, need to stress the importance of fuel economy and highlight their environmental friendly efforts via product placement, especially with consumers' concerns over rising fuel costs.
Product placement should go beyond simply getting a product or brand name in front of the camera. Companies such as Ford that wish to engage in product placement need to take the opportunity to send a message to consumers telling them what their company and products are about.
I do not want people reading this post to think that I am againt Ford since that would be an incorrect assumption. In fact, I am the proud owner of a 2007 Ford Focus and a 2006 Ford Explorer. However, I do want to give my opinion about Ford's marketing strategies. I'm not sure whether my opinion may be of value to anyone but it is my opinion. Also, Ford is spending a lot of money on innovation and improving fuel efficiency. You can find out more about Ford's green efforts at Ford Greener Miles Environmentally Friendly Vehicle Innovate site.
Now I'm not going to discuss movie details or my thoughts about the movie itself. You can visit The Morning Call if you want details about the movie. However, I do want to talk about Ford's product placement strategy within the movie.
The opening scene shows Will Smith (aka Lt. Col. Robert Neville) driving in a Shelby Mustang Cobra while hunting for food. Later, he is seen driving around in a Ford Explorer while another character is driving a Ford Escape.
I understand that Lt. Col. Robert Neville is driving in a Shelby Mustang Cobra to hunt because it is a fast vehicle. Also, the Ford Explorer is portrayed wonderfully as a rough and rugged vehicle that can be driven in different types of terrains. However, I'm not sure why Ford didn't use the movie to highlight some of its "Green" efforts in terms of showcasing better fuel economy.
Lt. Col. Robert Neville plays the role of the "last man on earth." Neville lives in a fortified townhouse, locked in against the terrors of the night. By day, he scavenges for food that hasn't passed its expiration date. Given the scarcity of resources (i.e. fuel and food), I think Ford could have used the product placement opportunity to highlight some of its more environmentally friendly efforts or showcase fuel economy in some of its vehicles (i.e. Ford Focus or Ford Escape Hybrid). For instance, Lt. Col. Robert Neville could been in a scene were he was filling-up the tank of a Ford Escape Hybrid with the camera focusing on its hybrid badge. Additionally, Neville could have made subtle mention about thankfully having enough fuel left during crucial situation (i.e. being chased by "the Dark Seekers").
Overall, I like Ford's decision to place some of its vehicles in the movie. I think it is an excellent follow-up to GM's decision to feature its vehicles in Transformers: The Movie during summer 2007. Also, I'm looking forward to seeing the new Bullit movie featuring the Ford Mustang in 2008. However, I do feel that car manufacturers, including Ford, need to stress the importance of fuel economy and highlight their environmental friendly efforts via product placement, especially with consumers' concerns over rising fuel costs.
Product placement should go beyond simply getting a product or brand name in front of the camera. Companies such as Ford that wish to engage in product placement need to take the opportunity to send a message to consumers telling them what their company and products are about.
I do not want people reading this post to think that I am againt Ford since that would be an incorrect assumption. In fact, I am the proud owner of a 2007 Ford Focus and a 2006 Ford Explorer. However, I do want to give my opinion about Ford's marketing strategies. I'm not sure whether my opinion may be of value to anyone but it is my opinion. Also, Ford is spending a lot of money on innovation and improving fuel efficiency. You can find out more about Ford's green efforts at Ford Greener Miles Environmentally Friendly Vehicle Innovate site.
Monday, December 31, 2007
The state of the Wii - 24c3
I found an interesting video on YouTube regarding the Nintendo Wii. It posted on December 28, 2007 and currently has more than 163,000 views. Additionally, the video has clearly impacted overall buzz for the Nintendo Wii.
(Double Click to Enlarge Video Game Console Buzz Trend)
I do not think Nintendo released this video. Simply looking at video tags reveals words such as Wii, hacking, hack, hacked and exploit. This leads me to believe that someone is trying to crack into the code of the Nintendo Wii. Additionally, the guest speaker is somewhat negative toward the Wii at the beginning. The author feels Nintendo made some smart decisions by improving the processor and adding bluetooth, but says the Wii is just an improved GameCube. Additionally, the speaker criticizes the fact that the Nintendo Wii lacks an encrypted memory scheme.
Unfortunately, I'm not too familiar with game programming code, therefore, I am asking others get me up to speed on this topic. However, it is definitely impacting Nintendo Wii buzz positively and negatively, especially as it relates to the Wii lacking encrypted memory.
(Double Click to Enlarge Video Game Console Buzz Trend)
I do not think Nintendo released this video. Simply looking at video tags reveals words such as Wii, hacking, hack, hacked and exploit. This leads me to believe that someone is trying to crack into the code of the Nintendo Wii. Additionally, the guest speaker is somewhat negative toward the Wii at the beginning. The author feels Nintendo made some smart decisions by improving the processor and adding bluetooth, but says the Wii is just an improved GameCube. Additionally, the speaker criticizes the fact that the Nintendo Wii lacks an encrypted memory scheme.
Unfortunately, I'm not too familiar with game programming code, therefore, I am asking others get me up to speed on this topic. However, it is definitely impacting Nintendo Wii buzz positively and negatively, especially as it relates to the Wii lacking encrypted memory.
Saturday, December 29, 2007
NFL Network Works Out Deal to Broadcast Historic Game
I came across a posting at Advertising Age about NFL simulcasting the potentially historic game. "The NFL said yesterday that it had reached a deal for CBS and NBC affiliates to carry the NFL Network's broadcast of Saturday night's game between the New England Patriots and the New York Giants. Should the 15-0 Patriots prevail over the 10-5 Giants, they'll become the first NFL team since the 1972 Miami Dolphins to finish the regular season undefeated," says Jeremy Mullman at Advertising Age.
You can read more about it by linking to the actual article.
You can read more about it by linking to the actual article.
Monday, December 24, 2007
Kmart Creates Ads to Target Specific Audiences
I came across a post at Adage.com regarding Kmart tailoring TV ads for different audiences. Now I agree with Kmart's strategy, but I'm not sure why they didn't get around to this sooner. Creating ads targeting different audiences is something that every brand should strive to do.
Monday, December 17, 2007
How Does the Mitchell Report Affects Marketers?
U.S. Senator George Mitchell released the Mitchell Report December 13, 2007 which covers the history of illegal drug use in Major League Baseball (MLB).
The release of the Mitchell Report led me to do some research about its implications on sports marketers. However, I feel the impact will be minimal. Short of Roger Clemens, I don't think any of the star players listed where any surprise. Miguel Tejada, maybe? Barry Bonds, no surprise here. Additionally, anyone who has followed baseball over the past 2-3 years is very much aware of the steroid allegations toward many of baseballs superstars.
Baseball has survived scandal before (i.e. 1919 World Series). However, each blow becomes worse and worse. I hope MLB works to get things right and I think it will. I love going to a baseball game, drinking a cold beer and seeing the different ways in which brands reach out to sports fans.
The release of the Mitchell Report led me to do some research about its implications on sports marketers. However, I feel the impact will be minimal. Short of Roger Clemens, I don't think any of the star players listed where any surprise. Miguel Tejada, maybe? Barry Bonds, no surprise here. Additionally, anyone who has followed baseball over the past 2-3 years is very much aware of the steroid allegations toward many of baseballs superstars.
Baseball has survived scandal before (i.e. 1919 World Series). However, each blow becomes worse and worse. I hope MLB works to get things right and I think it will. I love going to a baseball game, drinking a cold beer and seeing the different ways in which brands reach out to sports fans.
Sunday, December 16, 2007
Social Networking...No Longer Just for Teens
I came across an interesting article at Bloggingstocks.com about skepticism regarding the popular social networking site, Facebook. Venture capitalists have found out that it's not easy advertising to the social networking crowd.
This week, eMarketer published a study that forecasts that social networking advertising is expected to reach $4 billion by 2011 (on a global basis). Something else: eMarketer thinks that about half of all online adults will be on social networks by 2011. The author, Tim Taulli, disagrees. While he feels teens will remain avid on social networking sites, he goes on to say, "But, adults have other things to do besides social networking (such as making a living, taking care of kids, and so on). In other words, if eMarketer is counting on adults for social networking riches, it might want to think again."
Personally, I agree with Tim. Also, even if adults have an account with a social networking site, how often will they visit the page and update it or look around. I had a Facebook account, but canceled it since I never visited the page. Also, I have a MySpace, but I'm lucky to update it once a month. Unfortunately, I have more important things to do than focus on MySpace, like updating my marketing blog.
I do feel that social networks sites such as Facebook will continue to grow, but I do not feel half of all online adults will be on social networks by 2011. And even if they are on a social networking sites, marketers must still find out how active adults are before committing millions of dollars to reaching someone who may only be there part-time.
This week, eMarketer published a study that forecasts that social networking advertising is expected to reach $4 billion by 2011 (on a global basis). Something else: eMarketer thinks that about half of all online adults will be on social networks by 2011. The author, Tim Taulli, disagrees. While he feels teens will remain avid on social networking sites, he goes on to say, "But, adults have other things to do besides social networking (such as making a living, taking care of kids, and so on). In other words, if eMarketer is counting on adults for social networking riches, it might want to think again."
Personally, I agree with Tim. Also, even if adults have an account with a social networking site, how often will they visit the page and update it or look around. I had a Facebook account, but canceled it since I never visited the page. Also, I have a MySpace, but I'm lucky to update it once a month. Unfortunately, I have more important things to do than focus on MySpace, like updating my marketing blog.
I do feel that social networks sites such as Facebook will continue to grow, but I do not feel half of all online adults will be on social networks by 2011. And even if they are on a social networking sites, marketers must still find out how active adults are before committing millions of dollars to reaching someone who may only be there part-time.
Saturday, December 15, 2007
Top Consumer Credit Cards
I came across an interesting article regarding the top consumer credit cards by Jennifer Waters at MarketWatch. She notes that Capital One's Card Lab was ranked No. 1 according to IndexCreditCards.com.
Capital One's Card Lab allows consumers to pick and choose their own features such as interest rates and rewards or introductory rates on new purchases or balance transfers. This seems somewhat similar to the Chase Freedom "Dynamic" rewards card. The Chase Freedom Card got a fresh rewards program this year that helped put it in the top three. The program automatically gives cardholders higher rebates for their three top monthly purchases, which tend to be gas, groceries and dining out.
Consumers like cash rewards, but not every bank can offer 5% cash back on every purchase. Personally, I feel flexible rewards cards may be the wave of the future when it comes to credit card rewards. Consumers will be able to receive higher cash back percentages from businesses and services they frequent more often versus other businesses. I see this as a win-win for both banks and consumers. Banks can still offer reasonable cash back rewards while consumers receives high cash back rewards on things they purchase most often.
Additionally, the article reviews three "green" cards for environmentally focused consumers which include the Bank of America Brighter Planet Visa, the GE Money Earth Rewards Card and the GreenPay MasterCard. The cards offer rewards points that help fund environmental projects such as tree planting.
Capital One's Card Lab allows consumers to pick and choose their own features such as interest rates and rewards or introductory rates on new purchases or balance transfers. This seems somewhat similar to the Chase Freedom "Dynamic" rewards card. The Chase Freedom Card got a fresh rewards program this year that helped put it in the top three. The program automatically gives cardholders higher rebates for their three top monthly purchases, which tend to be gas, groceries and dining out.
Consumers like cash rewards, but not every bank can offer 5% cash back on every purchase. Personally, I feel flexible rewards cards may be the wave of the future when it comes to credit card rewards. Consumers will be able to receive higher cash back percentages from businesses and services they frequent more often versus other businesses. I see this as a win-win for both banks and consumers. Banks can still offer reasonable cash back rewards while consumers receives high cash back rewards on things they purchase most often.
Additionally, the article reviews three "green" cards for environmentally focused consumers which include the Bank of America Brighter Planet Visa, the GE Money Earth Rewards Card and the GreenPay MasterCard. The cards offer rewards points that help fund environmental projects such as tree planting.
Friday, December 14, 2007
Pepsi Introduces New Bottle
Pepsi has partnered with the New York City-based packaging design firm 4sight inc. to come up with a new 20 oz. bottle for the US market. The new design incorporates structural elements meant to appeal to the all-important youth demographic.The new packaging is part of a larger branding program called "Choreography," which Pepsi launched early in 2007 for all 14 US trademarked Pepsi and Diet Pepsi beverages. This is according to an article at
BEVERAGEWORLD.
Personally, I like Pepsi's new design. At first glance, it seems like the colors are brighter than previous Pepsi labels. Additionally, I spoke to my wife about her opinions regarding Pepsi's new 20-oz. bottles. She feels the packaging makes the bottle appear taller than before, but is the only real difference she notices. Overall, she feels they look very much the same as previous 20 oz. bottles. However, she does like Pepsi's new design on its 12 oz. cans. She feels that it has a "retro" appeal comparable to bottles of the old days (i.e. pre-1960's). She does find the Pepsi cans more appealling than Pepsi bottles. Although, this may be due to the fact that we mostly buy 12 and 24-pack 12 oz. canned Pepsi products. Likewise, I do agree that Pepsi's new 12-oz. cans have sort of a "retro" feel. I hope this is an avenue Pepsi goes down in the future. You can find out more about Pepsi's new 12 oz. cans at Throwbackapepsi.com. Coke also launched its new contour "Grip" 20 oz. bottle in September 2007. There is some information available on it at Earthtimes.org.
Neither my wife or I will stop buying Pepsi products simply because one of us questions the packaging. We have had several positive experiences with Pepsi's customer service and see no point in changing brands anytime soon.
I understand that packaging may not be the most interesting subject, but I'm really surprised that hardly no one else is really taking notice or blogging about Pepsi and Coke's newly designed 20 oz. bottles. Both brands really took a hit over the summer of 2007 regarding the environmental and health and safety aspects of plastic bottles. However, both companies are really trying to move in the right direction by reducing the amount of plastic used to make plastic bottles and making them 100% recyclable.
I have seen some discussion from online commentators complaining that beverage companies should stop using plastic altogether since its hurts the environment, but this does not make any sense. Perhaps we should all stop driving vehicles since release toxins into the atmosphere. Also, this begs the question, what next? Should bottle manufacturers revert to glass containers, why? Glass and plastic are both recyclable materials. Therefore, I do not see a huge benefit in switching to back to glass. Also, glass can only be recycled back into glass while plastic can be recycled into many other products according to Passaiccountynj.org. Therefore, I am calling on all the influential environment bloggers out there to do some research and get behind companies and products supporting the environment. It is very hard for mankind to return to its old ways pre-modern society. However, we can do our part by following the 5R's - Reduce, Reuse, Recycle, Reject products that are overpackaged and React and supporting companies interested in following these 5R's as well.
Saturday, December 08, 2007
What Are The Most Influential Financial Sites?
Have you ever wondered where to find really good financial information online, specifically for purposes of banking and investing? Have you ever gone through a negative experience interacting with a bank, but did not know where to go or who to talk to in person or online? Well, I think I can help. I recently used a combination of metrics (i.e. inbound links, traffic rankings, etc...) to rank financial sites. In fact, I have been able to rank more than 80 financial sites using my methodology. Unfortunately, I will only list the top ten financial sites. However, feel free to contact me if you wish to see the "big list."
Top Ten Financial Sites:
1. http://www.fatwallet.com
2. http://seekingalpha.com
3. http://www.epinions.com
4. http://messages.yahoo.finance.com
5. http://dealbook.blogs.nytimes.com
6. http://blogs.wsj.com/marketbeat
7. http://ftalphaville.ft.com
8. http://www.elitetrader.com
9. http://www.portfolio.com
10. http://www.creditboards.com
Why do these sites matter to consumers? These sites are places where consumers meet to discuss financial products and services and investing. Consumers discuss a variety of issues including credit reporting tactics, credit card interest rates, rewards and provide information about which banks offer the highest yields on savings accounts. Additionally, some sites cover higher level topics such as the sub-prime meltdown.
Why do these sites matter to financial marketers? These sites should be on the radar of every financial company in the United States, if not the world. Consumers visting these sites often talk about which brands offer the best products and services. And it should be important for every marketer and customer service manager working for a financial institution to know what consumers are saying about their business.
Marketing executives and customer service managers should make a point to find out which people are moderating discussion and communicate with influential consumers posting on these sites. Additionally, marketing executives and customer service managers should make a point to reach help and help resolve issues deriving from consumers complaining about their business in leading financial forums and blogs, especially since consumers discussing negative experiences on these sites may be heard loud and clear by others.
I hope this brief list of leading financial sites helps. I'll try generate a few lists highlighting leading sites for other topics such as environmentalism, automotive and technology in the future. Also, feel free to leave a message letting me know if I left out a site that should be in the top ten for financial discussion. Unfortunately, I have limited resources so I apologize if I left out a major site which should be listed higher.
Top Ten Financial Sites:
1. http://www.fatwallet.com
2. http://seekingalpha.com
3. http://www.epinions.com
4. http://messages.yahoo.finance.com
5. http://dealbook.blogs.nytimes.com
6. http://blogs.wsj.com/marketbeat
7. http://ftalphaville.ft.com
8. http://www.elitetrader.com
9. http://www.portfolio.com
10. http://www.creditboards.com
Why do these sites matter to consumers? These sites are places where consumers meet to discuss financial products and services and investing. Consumers discuss a variety of issues including credit reporting tactics, credit card interest rates, rewards and provide information about which banks offer the highest yields on savings accounts. Additionally, some sites cover higher level topics such as the sub-prime meltdown.
Why do these sites matter to financial marketers? These sites should be on the radar of every financial company in the United States, if not the world. Consumers visting these sites often talk about which brands offer the best products and services. And it should be important for every marketer and customer service manager working for a financial institution to know what consumers are saying about their business.
Marketing executives and customer service managers should make a point to find out which people are moderating discussion and communicate with influential consumers posting on these sites. Additionally, marketing executives and customer service managers should make a point to reach help and help resolve issues deriving from consumers complaining about their business in leading financial forums and blogs, especially since consumers discussing negative experiences on these sites may be heard loud and clear by others.
I hope this brief list of leading financial sites helps. I'll try generate a few lists highlighting leading sites for other topics such as environmentalism, automotive and technology in the future. Also, feel free to leave a message letting me know if I left out a site that should be in the top ten for financial discussion. Unfortunately, I have limited resources so I apologize if I left out a major site which should be listed higher.
Monday, November 26, 2007
Online Video Strategy...Doritos and Heinz Lead the Way
Kevin Nalts at Advertising Age posted an interesting article about ten lessons for marketers using viral videos. He argues that marketers need follow several guidelines (listed below).
Ten Lessons for Marketers Using Viral Videos:
Lesson 1) Tap into the video community.
Lesson 2) Quality of the video is not what determines its popularity.
Lesson 3) A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will. Nalt feels a smarter play is to sponsor popular video creators to create entertainment.
Lesson 4) Online-video marketing is not just about contests. Smarter brands connect directly with prominent viral video creators.
Lesson 5) "Tagging" your video with keywords doesn't get them seen.
Lesson 6) Consumers migh see your video, but that doesn't mean they'll visit your site and buy.
Lesson 7) Paying for a well-produced video won't necessarily increase your brands ROI.
Lesson 8) Not all video portals are created equal. Make it a point to lower production costs.
Lesson 9) You may be a conservative organization but don't let that keep you from this medium.
Lesson 10) This medium will become measurable.
Nalt says that marketers should connect with online-video creators versus creating their own. And this is a good plan as long as you are connecting with the right creators. Additionally, they need to make sure their videos on located on the right site(s).
I skimmed through the all time most viewed videos on YouTube to get a glimpse about which videos are viewed most often. Interestingly, most of the videos pertain to music (i.e. singers such as Avril Lavigne and actors/actress like Britney Spears). For example, the popular video title "LEAVE BRITNEY ALONE!" currently has 13,145,410 posts as of November 26, 2007. In fact, I didn't notice any videos related to a single brand as I skimmed over the first five pages of most viewed videos on YouTube. This tells me that marketers have a tough road to go if they plan on marketing through YouTube or any other video portal. Unfortunately, brands are not top-of-mind among consumers on video portal sites. However, there are alternatives, like setting up another site to draw consumers.
This is where "Lesson 8: Not all video portals are created equal" becomes interesting. Nalt says, "The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery." And I couldn't agree with him more. It doesn't make sense to me for a brand to post a video on YouTube. Odds are, it won't break through the clutter. Now I'm not saying to avoid sites like YouTube, but it shouldn't be the primary site where a brands video is posted.
Personally, I think Doritos and Heinz have provided an outstanding template for other brands to follow. Doritos encourage consumers to submit their own videos as part of its "Crash The Super Bowl" contest last year. Many of the videos appeared on YouTube. Likewise, it set up an independent site at Yahoo Promotions where consumers voted for their favorite video. Heinz also took a similar approach when it set up a special website for its Top This TV challenge. I think both Doritos and Heinz have created excellent blueprints for other marketers interested in online video strategy to follow.
LEAVE BRITNEY ALONE!
Ten Lessons for Marketers Using Viral Videos:
Lesson 1) Tap into the video community.
Lesson 2) Quality of the video is not what determines its popularity.
Lesson 3) A video of a dog skateboarding can get 3 million views, but that doesn't mean your commercial will. Nalt feels a smarter play is to sponsor popular video creators to create entertainment.
Lesson 4) Online-video marketing is not just about contests. Smarter brands connect directly with prominent viral video creators.
Lesson 5) "Tagging" your video with keywords doesn't get them seen.
Lesson 6) Consumers migh see your video, but that doesn't mean they'll visit your site and buy.
Lesson 7) Paying for a well-produced video won't necessarily increase your brands ROI.
Lesson 8) Not all video portals are created equal. Make it a point to lower production costs.
Lesson 9) You may be a conservative organization but don't let that keep you from this medium.
Lesson 10) This medium will become measurable.
Nalt says that marketers should connect with online-video creators versus creating their own. And this is a good plan as long as you are connecting with the right creators. Additionally, they need to make sure their videos on located on the right site(s).
I skimmed through the all time most viewed videos on YouTube to get a glimpse about which videos are viewed most often. Interestingly, most of the videos pertain to music (i.e. singers such as Avril Lavigne and actors/actress like Britney Spears). For example, the popular video title "LEAVE BRITNEY ALONE!" currently has 13,145,410 posts as of November 26, 2007. In fact, I didn't notice any videos related to a single brand as I skimmed over the first five pages of most viewed videos on YouTube. This tells me that marketers have a tough road to go if they plan on marketing through YouTube or any other video portal. Unfortunately, brands are not top-of-mind among consumers on video portal sites. However, there are alternatives, like setting up another site to draw consumers.
This is where "Lesson 8: Not all video portals are created equal" becomes interesting. Nalt says, "The vast majority of online viewing occurs on YouTube. Putting your videos on a bloated-product.com site is the online equivalent to running television commercials on a kiosk hidden in an abandoned cemetery." And I couldn't agree with him more. It doesn't make sense to me for a brand to post a video on YouTube. Odds are, it won't break through the clutter. Now I'm not saying to avoid sites like YouTube, but it shouldn't be the primary site where a brands video is posted.
Personally, I think Doritos and Heinz have provided an outstanding template for other brands to follow. Doritos encourage consumers to submit their own videos as part of its "Crash The Super Bowl" contest last year. Many of the videos appeared on YouTube. Likewise, it set up an independent site at Yahoo Promotions where consumers voted for their favorite video. Heinz also took a similar approach when it set up a special website for its Top This TV challenge. I think both Doritos and Heinz have created excellent blueprints for other marketers interested in online video strategy to follow.
LEAVE BRITNEY ALONE!
Monday, November 19, 2007
A-B Looks to Go Upscale
Tom Barlow over at Bloggingstocks recently posted an article about Anheuser-Busch's plans to take a new track in its 2008 marketing. A-B will emphasize the quality of ingredients and brewing techniques in its core brands, Budweiser and Michelob.
Tom mentions that A-B is reacting to two challenges: declining/flat sales of its mainstream suds, and the competition posed by the recently announced partnership of SABMiller and Molson Coors (NYSE:TAP) to mutually market their products in the U.S. He argues that some companies fail to find the right balance that persuades the public that they are getting a bargain, better quality for the same price. Additionally, he feels the current Miller High Life campaign is one of the best he's ever seen, "A tasty beer at a tasty price." Personally, I'd have to agree with this.
Too many companies try to come up with a fancy slogan that doesn't make any sense consumers. For example, Heineken recently began a marketing campaign playing on "irresistible" messaging. However, I'm not really sure who they are targeting. I know Heineken is trying to position itself as a "luxury" beer, but I'm not sure about their stategy. For example, I question its sponsorship of Yahoo Fantasy Football. Heineken highlights the "Premium Player of the Week" for every Yahoo Fantasy Football league each week. Now, I'm an avid fantasy football player and I can assure you that there is nothing "luxurious" about fantasy football. I would think that Heineken would be targeting a more affluent crowd. I would look into sponsoring a golf tournament or something along those lines if I were at Heineken. Marketing is all about finding a position and exploiting it. I feel that Heineken may have their position, but they're not exploiting it.
Send me an e-mail or leave a comment if you have any questions or concerns about my recent post.
Tom mentions that A-B is reacting to two challenges: declining/flat sales of its mainstream suds, and the competition posed by the recently announced partnership of SABMiller and Molson Coors (NYSE:TAP) to mutually market their products in the U.S. He argues that some companies fail to find the right balance that persuades the public that they are getting a bargain, better quality for the same price. Additionally, he feels the current Miller High Life campaign is one of the best he's ever seen, "A tasty beer at a tasty price." Personally, I'd have to agree with this.
Too many companies try to come up with a fancy slogan that doesn't make any sense consumers. For example, Heineken recently began a marketing campaign playing on "irresistible" messaging. However, I'm not really sure who they are targeting. I know Heineken is trying to position itself as a "luxury" beer, but I'm not sure about their stategy. For example, I question its sponsorship of Yahoo Fantasy Football. Heineken highlights the "Premium Player of the Week" for every Yahoo Fantasy Football league each week. Now, I'm an avid fantasy football player and I can assure you that there is nothing "luxurious" about fantasy football. I would think that Heineken would be targeting a more affluent crowd. I would look into sponsoring a golf tournament or something along those lines if I were at Heineken. Marketing is all about finding a position and exploiting it. I feel that Heineken may have their position, but they're not exploiting it.
Send me an e-mail or leave a comment if you have any questions or concerns about my recent post.
Friday, November 16, 2007
Starbucks Commits to First National TV Campaign
Here is some interesting news that I found over a Ad Age. Apparently, Starbucks is breaking its first national TV ad campaign to get consumers to buy another cup. Starbucks announced the campaign November 15, 2007, along with a decline of 1% in the average transactions per store in the U.S. It cut its fiscal-year forecast, which sent shares down 6%.
Now call me crazy, but this comes as a complete shocker. I frequent Starbucks often and I'm always waiting in a line for my Grande Latte. Additionally, Starbucks buzz is currently increasing online before any of its new ads have began running. I'll make sure to follow up on this after the holidays. It will be interesting to see if Starbucks upward buzz trend online continues after its new campaign airs.
(Double-click to see larger view of Starbucks buzz trend)
Now call me crazy, but this comes as a complete shocker. I frequent Starbucks often and I'm always waiting in a line for my Grande Latte. Additionally, Starbucks buzz is currently increasing online before any of its new ads have began running. I'll make sure to follow up on this after the holidays. It will be interesting to see if Starbucks upward buzz trend online continues after its new campaign airs.
(Double-click to see larger view of Starbucks buzz trend)
Thursday, October 25, 2007
New Fantasy Football Blog
I just wanted to let everyone know that I am starting a new blog focused on Fantasy Football. Therefore, visit my new blog, Fantasy Football Plus if you have any questions or need to get your fantasy fix. I will be providing links to a variety of information sources. Plus, I'll help anyone in need.
I'll continue to update my marketing blog as well for those who are still interested.
Thanks for reading!
I'll continue to update my marketing blog as well for those who are still interested.
Thanks for reading!
Microsoft In Cahoots With Facebook
Microsoft recently invested $240 million equity in Facebook. However, two questions arise from this action. A). Why is Microsoft investing and Facebook and how will it help Microsoft? B). What will Facebook do with the cash?
Microsoft already has a deal to sell third-party IAB-standard display advertising on Facebook. However, investing $240 million into Facebook will allow it to leverage new the populare social networking site in different ways than it did before. I don't see this investment paying off in the short-term, but it will definitely be interesting to see how it plays out over a longer period of time as Facebook is continually growing. It is expected to reach 200 or 300 million users at some point in the future.
To answer the second question, Facebook will be able to use the cash to create strategies enticing new companies to market themselves on the site. Social network spending is predicted to be $1.235 billion in 2007 and $3.63 billion by 2010.
Feel free to visit my Facebook page.
Source: Adage
Thursday, October 04, 2007
This Bud Commercial Never Gets Old
I have to say that the Budweiser "Leon" commercials are some of my favorite.
This one never gets old!
This one never gets old!
Wednesday, September 19, 2007
What About the Fans?
I found an interesting post about the battle between cable companies and sports networks. Interestingly, DirecTV and Dish Network are able to carry sports channels as part of their basic packages, but service providers can't. However, this issue has been going on for a while. Time Warner Cable's(TWC) failure to carry the NFL Network continues to be a moot point for NFL fans using its services.
Great Service at GameStop
I went to GameStop Sunday, September 16, 2007 to purchase a new Xbox 360 along with a copy of Madden 08'. I brought my new system home, took it out of the box and hooked it up. I played the game for several hours. Overall, I feel the graphics for Madden 08' are really awesome and I would definitely recommend football fans to buy this game.
Unfortunately, I had to stop playing Madden 08' late Sunday evening to get ready for work and go to bed. I planned on playing the game a little bit on Monday night. However, I encountered some technical difficulties (I'm always experiencing technical difficulties with something!). My new Xbox could not read the disc. Therefore, I went up to GameStop where a customer service representative quickly gave me a new copy. I am glad to say this one works fine.
Now I'm writing this post to give GameStop kudos for providing good customer service. I was not expecting the process to be easy. I had my receipt in hand (as always), but I thought it would be a long drawn out process to get an exchange. I was pleasantly surprised to be able to exchange my video game for a new copy hassle- free with no questions asked. I might add that this experience will lead me to do more business with my local GameStop retailer versus their competitors. In addition, I will definitely include GameStop in my list of products and brands which I regularly use and recommend others to try.
Here is an updated list of brands that I recommend using as a result of positive experiences:
1. Pepsi - Good Service
2. Ford - Good products (I own 2006 Ford Explorer and a 2007 Ford Focus) My Ford Focus gets like 35 miles per gallon. I've only filled up twice between August 21, 2007 and September 19, 2007.
3. T-Mobile - Good Service
4. GameStop - Good Service
5. Sibcy Cline - I have a good relationship with my realtor even after purchasing my new home. How good is that?
Here is an updated list of brands that I recommend avoiding as a result of negative experiences:
1. Golds Gym - Very Bad Service.
Overall, I'm interested in finding out other peoples opinions regarding good and bad service experiences. Feel free to leave comments!
New England Patriots SpyGate Video on YouTube
The video shown above posted on September 15, 2007 and already has 96,000+ views. This is clearly an example of a video gone viral. In addition, overall buzz about the New England Patriots has risen significantly since news outlets released information about the New England Patriots stealing signals during its season opener against the New York Jets.
Friday, September 14, 2007
Can "Short Selling" Buzz Predict Market Conditions?
Below is a graph showing some interesting findings comparing discussion about “Short Selling” stock and the Dow Jones Industrial Average (DJIA) between January 2007 and early September 2007. As you can see, online discussion about “Short Selling” peaks Jan 07’ through March 07' and again June 07’ through August 07’. Interestingly, the DJIA increases between April 07’ – May 07’ when discussion about “Short Selling” goes down. Now I’m not saying online buzz about “Short Selling” is predictive of market conditions, but it warrants attention.
Feel free to contact me if you have any questions about this posting or methodology.
Have a good weekend!
Marketrman
Feel free to contact me if you have any questions about this posting or methodology.
Have a good weekend!
Marketrman
Sunday, September 09, 2007
Nieman Marcus Targets YouTube
I came across an interesting post at Ad Age about Nieman Marcus taking over the front page of YouTube to show consumers its "cool" side. Neiman Marcus chose to market its style savvy to YouTubers, who turn out to be a bit older and wealthier than the typical web surfer.
Here is some interesting demographics information regarding YouTube visitors.
Visit Ad Age to find out more about Nieman Marcus' venture to YouTube.
Source:Ad Age
Here is some interesting demographics information regarding YouTube visitors.
Visit Ad Age to find out more about Nieman Marcus' venture to YouTube.
Source:Ad Age
McD's Going to McCafe
Are you traveling overseas in the near future? You will soon be able to get your caffeine fix from McDonalds. The company is planning to open hundreds McCafe's serving gourmet coffees in an effort to expand its business globally. But don't count on seeing a McCafe in your neighborhood anytime soon.
"They're going to struggle in the U.S., but they have a great opportunity abroad," said Darren Tristano, exec VP at Technomic, a food-industry research and consulting firm. "Americans are used to spending small amounts at McDonalds, and getting a 99¢ double cheeseburger and kids' meals. McCafé raises the bar. That's a sticking point. It's difficult to get Americans to spend more money because that's not part of their mind-set at McDonald's."
McDonald's is trying to gain momentum in the gourmet coffee arena. It competes against many other businesses such as Starbucks, Dunkin Donuts and Burger King vying for customers looking to wake up and eat. Now I must say that McDonalds has come a long way. In fact, McDonalds beat Starbucks in a taste test according to a post at Starbucks Gossip.
I do agree with the results to some extent. But you have to realize that Starbucks is not targeting the same consumers as McDonalds in all cases. Fortunately, I have experience with both companies products and services. McDonalds coffee is very bold and has a lot of aroma. Just add two creams, one sugar and I'm on my way! Additionally, I like its iced coffee selections. However, I give the edge to Starbucks in regards to expresso, latte's, mocha's and other specialty coffee selections.
Source: Ad Age
Wednesday, September 05, 2007
NFL Fantasy File
I came across a series of intriguing videos by typing "NFL Fantasy Files" at YouTube.com the other day. The videos feature several high profile NFL players performing amazing acts, which seem unreal. In fact, much of the buzz surrounding the videos pertains to fans doubting the content is real. I have my doubts about some of the videos being real also. Nonetheless, they still show NFL players performing some amazing feats.
Friday, August 31, 2007
"Sub-prime" Discussion Blasts Off
I have to apologize for not posting in a while, but I have just recently purchased my first new home and it took me a while to get things moved in and put away. Therefore, I am now a proud member of the "homeowners" club! Fortunately, I didn't let the "sub-prime" crisis scare me away from buying my first home. I am very optimistic about the housing market and feel it is a great time for buyers.
I have become increasingly aware of the "sub-prime" mortgage crisis, especially now that I own a home. Therefore, I decided to see what all the recent buzz is about. Also, I thought it would be ironic if my first posting since closing on my new home related to increasing "sub-prime" discussion.
As you all know, the financial markets are under a lot of scrutiny by consumers and the feds. Buzz regarding the "sub-prime" crisis has really taken off. The analysis below shows "sub-prime" discussion along with a few other topics financial related topics. I wanted to see if discussion about select financial institutions or investments are congruent with "sub-prime" discussion.
The analysis shows some interesting results. Distinct callouts include finding out that that online discussion Countrywide Home Loans and "hedge funds" in general correlate with "sub-prime" discussion, r = .71 and r = .72 respectively. Countrywide's discussion coincides with "sub-prime" as a result of consumers acknowledging that it began laying off employees due to the mortgage crisis in August 2007. Additionally, the fallout of several major "hedge funds" and other mortgage related securities has led to growing concerns amongst consumers online.
Feel free to contact me regarding these findings. I will continue tracking "sub-prime" discussion and update my findings as they are available.
I have become increasingly aware of the "sub-prime" mortgage crisis, especially now that I own a home. Therefore, I decided to see what all the recent buzz is about. Also, I thought it would be ironic if my first posting since closing on my new home related to increasing "sub-prime" discussion.
As you all know, the financial markets are under a lot of scrutiny by consumers and the feds. Buzz regarding the "sub-prime" crisis has really taken off. The analysis below shows "sub-prime" discussion along with a few other topics financial related topics. I wanted to see if discussion about select financial institutions or investments are congruent with "sub-prime" discussion.
The analysis shows some interesting results. Distinct callouts include finding out that that online discussion Countrywide Home Loans and "hedge funds" in general correlate with "sub-prime" discussion, r = .71 and r = .72 respectively. Countrywide's discussion coincides with "sub-prime" as a result of consumers acknowledging that it began laying off employees due to the mortgage crisis in August 2007. Additionally, the fallout of several major "hedge funds" and other mortgage related securities has led to growing concerns amongst consumers online.Feel free to contact me regarding these findings. I will continue tracking "sub-prime" discussion and update my findings as they are available.
Monday, August 06, 2007
Michael Vick Discussion
Football season is here everybody! And I wanted to give everyone an update on the Michael Vick indictment. I ran through 100 random messages and classified them accordingly (see below). Most consumers discuss a variety of issues (i.e. comparing the incident to the Duke Lacrosse team incident where the players were deemed "guilty" before the "not guilty" verdict came out. Interestingly, more than twice as many consumers feel Michael Vick should be suspended compared to those who do not.
I do feel the amount of discussion relating to consumers discontent over Clinton Portis' comments supporting dog fighting warrants attention, but I'm not sure Goodell can do a lot about it given our first amendment rights.
Feel free to leave any comments if you have questions or concerns regarding my analysis.
I do feel the amount of discussion relating to consumers discontent over Clinton Portis' comments supporting dog fighting warrants attention, but I'm not sure Goodell can do a lot about it given our first amendment rights.
| Topic | % of Goodell / Vick Discussion | Summary of Discussion |
| Other | 25.2% | Consumers compare to Duke Lacrosse team incident where the players were deemed “guilty” before the “not guilty” verdict came out. Additionally, several petitions are being pass around to have Michael Vick suspended from the NFL indefinitely. Additionally, some consumers (2.8%) feel Goodell shouldn’t suspend Vick. |
| Repost Articles | 15.9% | Consumer repost news articles covering Michael Vick’s legal woes. |
| Vick Should Be Suspended | 14.0% | Some consumers explicitly say that Vick should be punished by the NFL regardless whether he is found guilty or not. More than twice as many consumers feel Vick should be suspended (indefinitely?) compared to who feel he shouldn’t and to let due process take its course. |
| General Mentions | 8.4% | Consumers nonchalantly reference the Michael Vick dog fighting issue. |
| Clinton Portis’ Comments | 8.4% | Some consumers are discontent over Clinton Portis’ comments supporting dog fighting. |
| Goodell and Art Blank receiving letters | 6.5% | Consumers mention Roger Goodell and Atlanta Falcons owner Art Blank receiving letters from Rev. Al Sharpton, Russell Simmons and PETA. |
| “IF” Vick Discussion | 5.6% | Consumers discuss what will happen “IF” Vick is convicted (i.e. go to jail). |
| Goodell’s Reaction to Clinton Portis | 4.7% | Discussion pertains consumers’ opinions that Roger Goodell has done more to address Clinton Portis regarding his support for dog fighting than Michael Vick. |
| Expect Vick Won’t Be Suspended | 4.7% | A small percent of consumers discuss their expectations about whether Vick will be suspended. |
| Vick is Innocent Until Proven Guilty | 4.7% | Only a small percent consumers feel that Vick should be considered innocent until proven guilty in a court of law. |
Feel free to leave any comments if you have questions or concerns regarding my analysis.
Sunday, July 29, 2007
Do Bottled Water Containers Hurt the Environment?; Are Critics Merely "Following the Money?"
Recent Discussion About Bottled Water Mirrors Recycling
Correlations:
Bottle Water and Recycling: .93
Aquafina and "Tap Water" = .88
Dasani and "Tap Water" = .93
Aquafina and recycling = .89
Dasani and recycling = .94
There has been a huge spike in the amount of discussion about bottled water since mid-June 2007. Interestingly, discussion about bottled water correlates highly with discussion about recycling [see above]. Additionally, there is a rise in media coverage relating to this issue. For example, there was an article at CNN on Friday, July 27, 2007. Some key themes mentioned in the article which mirror consumers’ discussion about bottled water include:
1. New Aquafina labels saying that bottled water made with tap water
2. Maker Pepsi says it's reasonable to say where water comes from
3. Critics of bottled water say containers are wasteful
4. Many buyers say bottled water is more convenient
I ran a few correlations which turned out to be extremely high. Interestingly, consumers discussion about bottle water correlates rather high with recycling. This is mostly due to consumers expostulating over that fact that bottled water containers (i.e. plastic bottles) are extremely wasteful. And while I agree that water containers are wasteful, I do not feel critics arguing are looking at all the facts. Soda, milk and beer are also sold in plastic containers among others. Therefore, I ask two questions.
1. Why is all the recent hype about bottled water only?
2. Why are Pepsi (Aquafina) and Coca-Cola (Dasani) brought up most within media coverage and consumers discussion online?
Personally, I feel their are a lot of critics taking aim at Pepsi and Coca-Cola since they feel the companies are making a lot of money selling tap water. A co-worker of mine brought up a similar situation that occurred in the late 80's/early 90's which makes a lot of sense to me. The cardboard/paperboard industry started attacking plastic milk jugs as "health hazards" because they claimed that see-through milk containers (plastic) made vitamins leach out of the milk quicker than if milk came in cartons, which protected milk from sunlight/exposure by not being see-through. The first waves of PR/media coverage were about the "negative health effects of plastic containers for milk," but it wasn't until someone dug deeper that it became apparent the cardboard/paperboard industry was behind the campaign. They were trying to convince milk producers to keep using cardboard when everybody was switching to plastic. My co-worker went on to say, "Who's behind this one attacking plastic containers again? Aluminum can companies? Just a thought ("follow the money" is always a good ideas when these sorts of things hit)." And I couldn't agree more.
Consumers complaining about negative effects of plastic containers on our environment should do more to push things that better our environment such as recycling, alternative fuels and solar power. Consumers like to be motivated. Unfortunately, helping the environment is not important to a lot of people. Many consumers find it expensive and inconvenient. For example, recycling centers are few and far between where I live. I have to drive 20-30 miles out of my way to drop off recyclable goods. Additionally, it costs extra money to sign up for recycling services where I live (which I pay by the way). My point is that critics and consumers looking to improve the environment should lobby for reasons to get people excited about helping the environment (i.e. incentives, tax benefits, etc). I think we are moving in the right direction. Owners of hybrid vehicles are now able to get tax benefits. Likewise, consumers and businesses should be reward for doing other things to help the environment (i.e. installing solar power panels on a home or business instead of using electricity, volunteering in a community clean up project, ride share, etc...). And don't get me wrong, big business has a certain amount of social responsibility to help keep the environment safe and clean. However, going after businesses should not be only recourse. We should all be "thinking green" and "doing our share for cleaner air."
Correlations:Bottle Water and Recycling: .93
Aquafina and "Tap Water" = .88
Dasani and "Tap Water" = .93
Aquafina and recycling = .89
Dasani and recycling = .94
There has been a huge spike in the amount of discussion about bottled water since mid-June 2007. Interestingly, discussion about bottled water correlates highly with discussion about recycling [see above]. Additionally, there is a rise in media coverage relating to this issue. For example, there was an article at CNN on Friday, July 27, 2007. Some key themes mentioned in the article which mirror consumers’ discussion about bottled water include:
1. New Aquafina labels saying that bottled water made with tap water
2. Maker Pepsi says it's reasonable to say where water comes from
3. Critics of bottled water say containers are wasteful
4. Many buyers say bottled water is more convenient
I ran a few correlations which turned out to be extremely high. Interestingly, consumers discussion about bottle water correlates rather high with recycling. This is mostly due to consumers expostulating over that fact that bottled water containers (i.e. plastic bottles) are extremely wasteful. And while I agree that water containers are wasteful, I do not feel critics arguing are looking at all the facts. Soda, milk and beer are also sold in plastic containers among others. Therefore, I ask two questions.
1. Why is all the recent hype about bottled water only?
2. Why are Pepsi (Aquafina) and Coca-Cola (Dasani) brought up most within media coverage and consumers discussion online?
Personally, I feel their are a lot of critics taking aim at Pepsi and Coca-Cola since they feel the companies are making a lot of money selling tap water. A co-worker of mine brought up a similar situation that occurred in the late 80's/early 90's which makes a lot of sense to me. The cardboard/paperboard industry started attacking plastic milk jugs as "health hazards" because they claimed that see-through milk containers (plastic) made vitamins leach out of the milk quicker than if milk came in cartons, which protected milk from sunlight/exposure by not being see-through. The first waves of PR/media coverage were about the "negative health effects of plastic containers for milk," but it wasn't until someone dug deeper that it became apparent the cardboard/paperboard industry was behind the campaign. They were trying to convince milk producers to keep using cardboard when everybody was switching to plastic. My co-worker went on to say, "Who's behind this one attacking plastic containers again? Aluminum can companies? Just a thought ("follow the money" is always a good ideas when these sorts of things hit)." And I couldn't agree more.
Consumers complaining about negative effects of plastic containers on our environment should do more to push things that better our environment such as recycling, alternative fuels and solar power. Consumers like to be motivated. Unfortunately, helping the environment is not important to a lot of people. Many consumers find it expensive and inconvenient. For example, recycling centers are few and far between where I live. I have to drive 20-30 miles out of my way to drop off recyclable goods. Additionally, it costs extra money to sign up for recycling services where I live (which I pay by the way). My point is that critics and consumers looking to improve the environment should lobby for reasons to get people excited about helping the environment (i.e. incentives, tax benefits, etc). I think we are moving in the right direction. Owners of hybrid vehicles are now able to get tax benefits. Likewise, consumers and businesses should be reward for doing other things to help the environment (i.e. installing solar power panels on a home or business instead of using electricity, volunteering in a community clean up project, ride share, etc...). And don't get me wrong, big business has a certain amount of social responsibility to help keep the environment safe and clean. However, going after businesses should not be only recourse. We should all be "thinking green" and "doing our share for cleaner air."
Wednesday, July 25, 2007
Professional Sports Leagues Face Major Issues
The NFL, NBA and MLB are all in the midst battling issues which have huge implications. Michael Vick has given the NFL a huge bone to chew over allegations that he is involved in a dog fighting ring. MLB is hampered by steroids discussion magnified by Barry Bonds passing Hank Aaron for the most sacred record in all of sports, the home-run record. And finally, the NBA is being bombarded by negativity around organized gambling and game fixing schemes.
The graph above shows a discussion timeline for some of the hot topics currently being talked about in pro sports. The Michael Vick dog fighting issue tops the list. Despite receiving more buzz, sports fans don't feel Michael Vick's dog fighting woes puts NFL commissioner Roger Goodell in the worst situation. A poll on ESPN's Sportsnation reveals most sports enthusiasts feel David Stern is in the worst position among commissioners in charge of pro sports leagues.
I do believe the NBA is in the worst position among the pro sports leagues since accusations of referee Tim Donaghy fixing games questions the integrity of the sport. However, the NFL and MLB both have issues they must attend to on their own. Also, do not forget that cheating and scandals have been a part of sports in the past. The Chicago White Sox supposedly threw the 1919 World Series which led to a victory for my beloved Cincinnati Reds. And do not forget Pete Rose betting on the game. Baseball overcame similar issues in the past. Likewise, the NBA will recover, but it has to deal with it in the present. Similarly, I feel all three leagues will recover, but not overnight.
The graph above shows a discussion timeline for some of the hot topics currently being talked about in pro sports. The Michael Vick dog fighting issue tops the list. Despite receiving more buzz, sports fans don't feel Michael Vick's dog fighting woes puts NFL commissioner Roger Goodell in the worst situation. A poll on ESPN's Sportsnation reveals most sports enthusiasts feel David Stern is in the worst position among commissioners in charge of pro sports leagues.
I do believe the NBA is in the worst position among the pro sports leagues since accusations of referee Tim Donaghy fixing games questions the integrity of the sport. However, the NFL and MLB both have issues they must attend to on their own. Also, do not forget that cheating and scandals have been a part of sports in the past. The Chicago White Sox supposedly threw the 1919 World Series which led to a victory for my beloved Cincinnati Reds. And do not forget Pete Rose betting on the game. Baseball overcame similar issues in the past. Likewise, the NBA will recover, but it has to deal with it in the present. Similarly, I feel all three leagues will recover, but not overnight.
Can Online Discussion be used to Predict Interest in Exchange Traded Funds (ETF's)?
A co-worker of mine came to me a few days ago and asked whether exchange traded fund (ETF) discussion has trended down and if so, would that be a leading indicator that ETF popularity will be decreasing. Therefore, I set up a small project to see whether a correlation between online buzz and trading volume existed. The results are very surprising.
First I wanted to see how online discussion about ETF's in general was trending. Discussion rose significantly from October 2006 to April 2007. However, discussion started to level off, then pick up again in early July 2007.
Second, I wanted to see how trading volume for specific ETF's trended over time compared to online discussion. Therefore, I looked at two ETF's, PowerShares Gldn Dragon Halter USX China (PGJ) and iShares MSCI Malaysia Index (EWM). Interestingly, there seems to be some correlation between online discussion and trading volume for ETF's. PGJ's average trading volume has a .79 correlation with online discussion about the fund while EWM's average trading volume has a correlation of .84 with online discussion. Overall, these are rather impressive.
Now I am not a finance guru by any stretch of the imagination. However, I do think this analysis provides some insight. Discussion volume and trading volume for both ETF's peak between January and March. Interestingly, share prices for both began to flatten.
I am not saying that online discussion should be used when evaluating whether to purchase an ETF, but it does warrant some attention. Typically, higher trading volumes indicate that more investors are buying (stock price goes up) or selling (stock price goes down) a particular stock.
I have yet to determine the cause and effect relationship between online buzz and trading volume for ETF's. However, I'm sure it is possible if I am able to review "real time" information about how people are talking. For example, Apple shares plunged $8.00 on Tuesday, July 24, 2007 when the first wave of "activation" numbers came through. I could have speculated increased trading volume would follow if consumers were saying things like "I'm going to be selling my Apple stock since iPhone sales were disappointing." In contrast, increases in trading volume may cause online discussion if investors discuss the transaction after the fact (i.e. "I sold my Apple stock today since iPhone sales were lower than expected").
* Average trading volume information came from Yahoo finance historical information for EWM and PGJ.
On a separate note, I'm sorry for not leaving a post in a while. I have been very busy trying to complete the purchase of my first home. I close on August 21, 2007. Feel free to send an e-mail to www.conceptsmarketingresearch@hotmail.com or leave a comment regarding anything I've posted today or in the past.
First I wanted to see how online discussion about ETF's in general was trending. Discussion rose significantly from October 2006 to April 2007. However, discussion started to level off, then pick up again in early July 2007.
Second, I wanted to see how trading volume for specific ETF's trended over time compared to online discussion. Therefore, I looked at two ETF's, PowerShares Gldn Dragon Halter USX China (PGJ) and iShares MSCI Malaysia Index (EWM). Interestingly, there seems to be some correlation between online discussion and trading volume for ETF's. PGJ's average trading volume has a .79 correlation with online discussion about the fund while EWM's average trading volume has a correlation of .84 with online discussion. Overall, these are rather impressive.
Now I am not a finance guru by any stretch of the imagination. However, I do think this analysis provides some insight. Discussion volume and trading volume for both ETF's peak between January and March. Interestingly, share prices for both began to flatten.I am not saying that online discussion should be used when evaluating whether to purchase an ETF, but it does warrant some attention. Typically, higher trading volumes indicate that more investors are buying (stock price goes up) or selling (stock price goes down) a particular stock.
I have yet to determine the cause and effect relationship between online buzz and trading volume for ETF's. However, I'm sure it is possible if I am able to review "real time" information about how people are talking. For example, Apple shares plunged $8.00 on Tuesday, July 24, 2007 when the first wave of "activation" numbers came through. I could have speculated increased trading volume would follow if consumers were saying things like "I'm going to be selling my Apple stock since iPhone sales were disappointing." In contrast, increases in trading volume may cause online discussion if investors discuss the transaction after the fact (i.e. "I sold my Apple stock today since iPhone sales were lower than expected").
* Average trading volume information came from Yahoo finance historical information for EWM and PGJ.
On a separate note, I'm sorry for not leaving a post in a while. I have been very busy trying to complete the purchase of my first home. I close on August 21, 2007. Feel free to send an e-mail to www.conceptsmarketingresearch@hotmail.com or leave a comment regarding anything I've posted today or in the past.
Friday, July 13, 2007
Live Earth Gives iPhone a Run For Its Money
I found an some interesting information at Pete Blackshaw's blog, Consumergeneratedmedia.com. He says "The buzz jury is still out, but there's just no question the Live Earth global concert is giving iPhone buzz a run for the money. Whether it's sustainable (pun intended) or not will take time to determine, but the concert does appear to have succeeded in generating a significant, and growing, global conversation on the global warming issue.
Personally, I think it will be interesting to see how long the iPhone maintains high buzz levels. Buzz has lowered considerably since its official release. Also, the iPhone is receiving negative buzz regarding its battery replacement. Negative word-of-mouth concerning battery replacement and distribution (i.e. availability through AT&T / Cingular only) may actually keep the iPhone from becoming as popular as many hope.
Tuesday, July 03, 2007
Shawn Drops iPhone in Houston
I came across a video titled “Shawn drops iPhone in Houston” on YouTube. It posted on June 29, 2007 and has more than 547,366 views and 970 comments. Consumers commenting feel the video is funny since someone dropped their new iPhone. They make comments such as “omg thats funny” and “wow that guy has butter fingers lol it's probably broken now”. Shawn, the person who drops their iPhone, essentially shakes it off saying the iPhone should be ok since it has a plastic covering.
Interestingly, I came across some other videos [below] at YouTube from consumers critiquing Shawn for dropping his iPhone. One person does not understand why people find the video titled “Shawn drops iPhone in Houston” so funny. Another consumer feels Shawn is an "idiot" for dropping his iPhone.
I do not know about you, but I think the guy in the above video may have some issues. Additionally, I hint a bit of jealousy. Perhaps he was waiting in line for 12+ hours for an iPhone only to find out his local vendor was out-of-stock. I guess that would drive me insane enough to complain about someone else's misfortune (i.e. Shawn dropping his iPhone).
I wish I could meet the guy in this video because I would seriously tell him to Lighten Up, figuratively and metaphorically. This video is so dark it would scare Darth Vader!
The girl in this video needs to "chill out." And who is she calling an "idiot?" She is over-reacting more than Shawn. Shawn is the one who dropped the iPhone, not her.
Unfortunately, Shawn is not getting a lot of love from consumers online. However, that should not be of any concern to him. He has an iPhone and they do not. Go Shawn!
Videos like the two above lead me to have more sympathy for the consumers critiquing Shawn rather than Shawn himself. And Shawn is the one who dropped the iPhone. Some of these consumers just need to get a life, or a job. Afterwards, they can afford to buy their own iPhone and drop it so others can post videos about them on YouTube. Seriously, I have yet to meet someone who has never dropped something. I do not feel dropping something is worth being overly-criticized for, even if it is an iPhone.
I have heard that Shawn was able to replace his dropped iPhone for a new one. However, I cannot confirm this. Therefore, I am asking all of my readers to give me the "inside scoop" as to whether Shawn was able to replace it. Please provide a link to a source confirming that Shawn's iPhone was indeed replaced if possible. Also, is Apple doing anything to capitalize on good Public Relations (PR) if the iPhone was replaced? Any information on these two questions would be greatly appreciated.
The video titled "Shawn drops iPhone in Houston" on YouTube is becoming fairly viral. I have a few tips for Apple if they want to capitalize this incident.
1). Hold a press conference or post a formal video on YouTube letting consumers know what they are doing to help Shawn (i.e. replacing the iPhone). I understand there may be some legal issues since Apple will not want to let people know that they will replace every iPhone simply because it is dropped. Apple's legal department will be able to tackle this issue though.
2). Shawn could be the spokesperson for the new iPhone. I feel this may be beneficial for both Apple and the general public. Shawn is the subject of much ridicule online, but he did respond positively in the video by talking about the positive attributes of the product such as the plastic covering. Personally, I do not feel it is a bad thing when a lemon can be made into lemonade.
3). Apple should use this incident to encourage consumers to purchase products (i.e. plastic coverings, holders) and services (i.e. insurance plans) to protect their new iPhones. The iPhone is not cheap and I'm sure more consumers are sure to drop theirs.
Interestingly, I came across some other videos [below] at YouTube from consumers critiquing Shawn for dropping his iPhone. One person does not understand why people find the video titled “Shawn drops iPhone in Houston” so funny. Another consumer feels Shawn is an "idiot" for dropping his iPhone.
I do not know about you, but I think the guy in the above video may have some issues. Additionally, I hint a bit of jealousy. Perhaps he was waiting in line for 12+ hours for an iPhone only to find out his local vendor was out-of-stock. I guess that would drive me insane enough to complain about someone else's misfortune (i.e. Shawn dropping his iPhone).
I wish I could meet the guy in this video because I would seriously tell him to Lighten Up, figuratively and metaphorically. This video is so dark it would scare Darth Vader!
The girl in this video needs to "chill out." And who is she calling an "idiot?" She is over-reacting more than Shawn. Shawn is the one who dropped the iPhone, not her.
Unfortunately, Shawn is not getting a lot of love from consumers online. However, that should not be of any concern to him. He has an iPhone and they do not. Go Shawn!
Videos like the two above lead me to have more sympathy for the consumers critiquing Shawn rather than Shawn himself. And Shawn is the one who dropped the iPhone. Some of these consumers just need to get a life, or a job. Afterwards, they can afford to buy their own iPhone and drop it so others can post videos about them on YouTube. Seriously, I have yet to meet someone who has never dropped something. I do not feel dropping something is worth being overly-criticized for, even if it is an iPhone.
I have heard that Shawn was able to replace his dropped iPhone for a new one. However, I cannot confirm this. Therefore, I am asking all of my readers to give me the "inside scoop" as to whether Shawn was able to replace it. Please provide a link to a source confirming that Shawn's iPhone was indeed replaced if possible. Also, is Apple doing anything to capitalize on good Public Relations (PR) if the iPhone was replaced? Any information on these two questions would be greatly appreciated.
The video titled "Shawn drops iPhone in Houston" on YouTube is becoming fairly viral. I have a few tips for Apple if they want to capitalize this incident.
1). Hold a press conference or post a formal video on YouTube letting consumers know what they are doing to help Shawn (i.e. replacing the iPhone). I understand there may be some legal issues since Apple will not want to let people know that they will replace every iPhone simply because it is dropped. Apple's legal department will be able to tackle this issue though.
2). Shawn could be the spokesperson for the new iPhone. I feel this may be beneficial for both Apple and the general public. Shawn is the subject of much ridicule online, but he did respond positively in the video by talking about the positive attributes of the product such as the plastic covering. Personally, I do not feel it is a bad thing when a lemon can be made into lemonade.
3). Apple should use this incident to encourage consumers to purchase products (i.e. plastic coverings, holders) and services (i.e. insurance plans) to protect their new iPhones. The iPhone is not cheap and I'm sure more consumers are sure to drop theirs.
Monday, July 02, 2007
Mickey Mantle Pepsi Card
Pepsi recently ran a promotion that included three special Topps baseball cards in each 24-pack of Pepsi. Upon opening one pack, I found a 2007 Topps baseball card that had Edgar Renteria on the front, and Mickey Mantle's stats on the back.
A unique error on a baseball card is a rare find and any true collector knows that. I immediately called Pepsi's customer service at 1-800-433-2652 to report the error and find out if was going to be corrected. I reached a customer service representative who immediately forwarded my request to Pepsi's promotions department.
I am pleased to say that someone from Pepsi's promotions department called me back within a thirty minutes after my initial call. I received a corrected Mickey Mantle card in the mail several days later. I commend Pepsi for their quick response to the situation. This is yet another great example why I feel Pepsi is an outstanding brand.
I've been trying to find out the value of the corrected Mickey Mantle card. It is currently selling on eBay for about $50, which is not a bad return-on-investment (ROI) for a 24-pack of Pepsi. I feel the value of the corrected version may go up as more people find out about the rare card.
An eBay screenshot along with a picture of the Mickey Mantle card are shown below.
A unique error on a baseball card is a rare find and any true collector knows that. I immediately called Pepsi's customer service at 1-800-433-2652 to report the error and find out if was going to be corrected. I reached a customer service representative who immediately forwarded my request to Pepsi's promotions department.
I am pleased to say that someone from Pepsi's promotions department called me back within a thirty minutes after my initial call. I received a corrected Mickey Mantle card in the mail several days later. I commend Pepsi for their quick response to the situation. This is yet another great example why I feel Pepsi is an outstanding brand.
I've been trying to find out the value of the corrected Mickey Mantle card. It is currently selling on eBay for about $50, which is not a bad return-on-investment (ROI) for a 24-pack of Pepsi. I feel the value of the corrected version may go up as more people find out about the rare card.
An eBay screenshot along with a picture of the Mickey Mantle card are shown below.
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