Sunday, February 21, 2010

DIRECTV "Improve the Price" Ad

This is one of my favorite ads!

Tuesday, February 16, 2010

Olympics Buzz Dominates!

The Olympics dominated online buzz compared to the Daytona 500 and NBA All-Star game this past weekend. The Daytona 500 did manage to receive more buzz than the NBA All-Star game on Sunday, February 14, 2010 though.

Sports Buzz Trends












Despite receiving less buzz than the Olympics, Daytona 500 advertisers enjoyed higher brand recall and likeability.