Sunday, February 21, 2010

Tuesday, February 16, 2010

Olympics Buzz Dominates!

The Olympics dominated online buzz compared to the Daytona 500 and NBA All-Star game this past weekend. The Daytona 500 did manage to receive more buzz than the NBA All-Star game on Sunday, February 14, 2010 though.

Sports Buzz Trends

Despite receiving less buzz than the Olympics, Daytona 500 advertisers enjoyed higher brand recall and likeability.