Saturday, May 24, 2008

Coors Speeding Competitors

Advertising Age reports that Coors' four largest brands are all growing quicker than competitors. However, Budweiser is receiving the most online buzz within the blogosphere as a result of its Super Bowl advertising.

I'm not sure if Coors partakes in any social media activities, however, it may want to rethink its strategy. Improving its presence will only help strengthen its position. Additionally, it can use CGM (Consumer Generated Media) to help bolster its partnership with the NFL as Coors is the official sponsor. Unfortunately, many consumers may not be aware especially with Budweiser garnering so much buzz around the Super Bowl.

Sunday, May 18, 2008

Coke Looks to Bring Home the Gold Medal

Coke is set to launch an Olympic blitz campaign according to Ad Age. The campaign includes Multilingual Containers, Athlete Vignettes, Online Contests, Music Project.

Wednesday, May 07, 2008

Have Your Realized Twitter's Potential?

Here are a "free" few tools I've come across to help find what you're looking for on Twitter. - Tweetscan allows users to search for Twitter results via queries. This is a great way to follow topics of interest. - allows users to see Trends in Twitter. - Allows users to follow follow tweets (people using Twitter).

Feel free to ping me if you have any questions regarding these tools.