Saturday, September 11, 2010

Marketers Express Interest in Location Tracking Services

Adrianne Jeffries on Read Write Web posted a good read on the growing popularity of location-based services. Jeffries points out several reasons contributing to the growth of location-based marketing, including:

  • Growing usage of mobile devices
  • Excitement around location-based tracking
  • Ability to measure ROI (Return on Investment
Jeffries warns that location-based ads are currently in the honeymoon stage. Consumers and marketers may find location-based ads less appealing over time. While the emergence of the geolocation market segment is exciting, taking baby steps may be the best approach for consumers and marketers.