More 40-Something Women Using Social Networks

Forty-something women actively are using social-networking sites, according to a survey by SheSpeaks. More than 70% of those with children ages 13 to 17 discussed products on such sites, and more than four of 10 had established personal profiles. "These women have started to use the Web and social networks in ways that mirror the rest of their lives," SheSpeaks Chief Executive Officer Aliza Freud said.

Source: eMarketer