The Wall Street Journal published an article providing several tips engage consumers through social media marketing.
Key themes include:
1. Don't just talk at consumers -- work with them throughout the marketing process.
2. Give consumers a reason to participate.
3. Listen to -- and join -- the conversation outside your site.
4. Resist the temptation to sell, sell, sell.
5. Don't control, let it go.
6. Find a 'marketing technopologist.'
7. Embrace experimentation.
This list is pretty strong, but I'd like to add one more. This may tie into embracing experimentation, but your company should make sure to know who is talking about them online. Identify key influencers talking positively and negatively about your brand or its products. Don't be afraid to reach out to influencers periodically.
Does anyone else have any other ideas to add to this list?
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