Now call me crazy, but this comes as a complete shocker. I frequent Starbucks often and I'm always waiting in a line for my Grande Latte. Additionally, Starbucks buzz is currently increasing online before any of its new ads have began running. I'll make sure to follow up on this after the holidays. It will be interesting to see if Starbucks upward buzz trend online continues after its new campaign airs.
(Double-click to see larger view of Starbucks buzz trend)

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