Saturday, May 24, 2008
Coors Speeding Competitors
Advertising Age reports that Coors' four largest brands are all growing quicker than competitors. However, Budweiser is receiving the most online buzz within the blogosphere as a result of its Super Bowl advertising.
I'm not sure if Coors partakes in any social media activities, however, it may want to rethink its strategy. Improving its presence will only help strengthen its position. Additionally, it can use CGM (Consumer Generated Media) to help bolster its partnership with the NFL as Coors is the official sponsor. Unfortunately, many consumers may not be aware especially with Budweiser garnering so much buzz around the Super Bowl.