Friday, July 18, 2008

Los Angeles Sparks Use Interactive Ads

Seeking new ticket buyers, the Los Angeles Sparks women's pro basketball team recently tried a new ad play: A TV commercial during which viewers could press a button on their remote to get a team brochure. I wouldn't be surprised to see more advertisers start using creative ideas to get capture the attention of television viewers.

Source: http://m.usatoday.com/BETTER/detail.jsp?key=865848

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