Saturday, August 09, 2008

New Search Engine Popping Up

I came across two new search engines, and Cuil is a little more text driven while Viewzi returns more visual results. Some consumers posting on an article at Ad Age debate whether Viewzi could eventually replace Google.

I checked out Viewzi on my on own to see how it works. I found the search engine to be counter intuitive at first; however, I think it may catch on eventually. I don't think Viewzi will be the search engine to knock off Google. First, I don't think the name is as catchy as Google. Can you imagine people saying, "I'm going to Viewzi this." Google is synonymous with the word search online. Any search engine looking to pass Google will have to become a household name.

I feel the next tool to pass Google will have to be a hybrid between Yahoo, Google and major blog search engines and social media sites. Competitors looking to pass Google will need to put more into innovation and search capabilities. Additionally, they will need to incorporate social media attributes (e.g. creating online social communities and building out blog search tools).


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