Friday, October 17, 2008

Scion Teams with Kongregate to Teach Players to Become Developers

Advertising Age reports on Scion working with the gamer site Kongregate. Scion has agreed to sponsor Kongregate's new "Labs" section to help newbie and aspiring game developers create their own video game.

"Scion's key demographic is men 18-24, and that's exactly what we are, so we started talking," said Lee Uniake, Kongregate's chief revenue officer. "Individuality and creativity are outgrowths of the core brand attributes of Scion.

Overall, I like Scion's marketing strategy here as it understands its core demographic. Additionally, Scion knows how to reach out to potential customers.

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