Coke Zero Buzz Trending Downward Despite NCAA Marketing Push

Overall, online buzz about Coke Zero is trending downwards despite a strong marketing push during the 2007-08 NCAA Men's Basketball tournament. It will be interesting to see how Coca-Cola's financials look after this quarter given the huge marketing-related expenses allocated toward Coke Zero.

Coke Zero Online buzz January 1 - April 10, 2008