Ad Age reports that McDonald's is trying to lure a couture crowd. Apparently, McDonald's feels that fashion freaks and fastfood-goers have a lot in common. They both look for great deals. McDonald's hopes to attract new crowds with discount offerings, value pricing and lighter fare menus.
Personally, I feel the idea may work in select markets (i.e. New York City, Los Angeles among other significant metropolitan areas). However, I don't think it will be easy to attract the fashion crowd in more suburban and country areas. Additionally, McDonald's should think about doing some joint marketing with brands like Macy*s, Nordstrom or Saks Fifth Avenue to reach out to the fashion crowd. Furthermore, sponsoring fashion events or shows like "What Not to Wear" may help McDonald's reach out to the couture crowd that is always looking for great products at the right prices.
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1 comment:
That would be very interesting. I personally can not connnect McDonald's with fashion, they seem to be so unrelated. But sometimes in marketing the most crazy ideas make the biggest success...
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