Marketers Express Interest in Location Tracking Services

Adrianne Jeffries on Read Write Web posted a good read on the growing popularity of location-based services. Jeffries points out several reasons contributing to the growth of location-based marketing, including:

• Growing usage of mobile devices
• Excitement around location-based tracking
• Ability to measure ROI (Return on Investment

Jeffries warns that location-based ads are currently in the honeymoon stage. Consumers and marketers may find location-based ads less appealing over time. While the emergence of the geolocation market segment is exciting, taking baby steps may be the best approach for consumers and marketers.