Saturday, September 11, 2010

Marketers Express Interest in Location Tracking Services







Adrianne Jeffries on Read Write Web posted a good read on the growing popularity of location-based services. Jeffries points out several reasons contributing to the growth of location-based marketing, including:

  • Growing usage of mobile devices
  • Excitement around location-based tracking
  • Ability to measure ROI (Return on Investment
Jeffries warns that location-based ads are currently in the honeymoon stage. Consumers and marketers may find location-based ads less appealing over time. While the emergence of the geolocation market segment is exciting, taking baby steps may be the best approach for consumers and marketers.

3 comments:

SEO Hampshire said...

Great post!! Thanks for sharing such an wonderful information ...

MarketRMan said...

Thanks for the comment!

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