Saturday, September 11, 2010

Marketers Express Interest in Location Tracking Services

Adrianne Jeffries on Read Write Web posted a good read on the growing popularity of location-based services. Jeffries points out several reasons contributing to the growth of location-based marketing, including:

  • Growing usage of mobile devices
  • Excitement around location-based tracking
  • Ability to measure ROI (Return on Investment
Jeffries warns that location-based ads are currently in the honeymoon stage. Consumers and marketers may find location-based ads less appealing over time. While the emergence of the geolocation market segment is exciting, taking baby steps may be the best approach for consumers and marketers.


SEO Hampshire said...

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MarketRMan said...

Thanks for the comment!

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