Nieman Marcus Targets YouTube

I came across an interesting post at Ad Age about Nieman Marcus taking over the front page of YouTube to show consumers its "cool" side. Neiman Marcus chose to market its style savvy to YouTubers, who turn out to be a bit older and wealthier than the typical web surfer.

Here is some interesting demographics information regarding YouTube visitors.




















Visit Ad Age to find out more about Nieman Marcus' venture to YouTube.

Source:Ad Age