- Look at your company, not your favorite blogger - Find out who your top customers are and who influences them first. Also, review internal databases for potential influencers currently doing business with your company.
- Identify what you can offer influencers - Engaging influencers goes both ways. A company should bring something to the table if it wants to partner with an influencer. Do not worry if you have a small budget. A company does not need to offer monetary rewards; however, be prepared to give influencers the chance to reach new audiences or give them access to valuable information.
- Consistency is the key - Many outreach programs fail due to marketers desires to meet short-terms marketing goals. Implement long term plans to help foster and develop relationships with influential consumers.
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