Thursday, June 21, 2007
Kodak's Thinklikeryan.com Car Contest
Kodak's newest marketing effort is a contest to paint NASCAR driver Ryan Newman's car. You can find out more information about this contest at Thinklikeryan.com. Participants will be able to create and submit a design. The winning design will be painted on Ryan Newman's car and featured in an upcoming NASCAR race.
Personally, I think this is a great ideal. A lot of companies have had incorporating Consumer Generated Media (CGM) into their marketing efforts. Doritos and General Motors (GM) both incorporated social media aspects in their Super Bowl promotions. Those were deemed a success. Additionally, Kodak has some prior experiences launching interactive contests. For example, KODAK Easyshare Gallery launched a photo contest in support of Olympics in November 2005. Overall, I feel Kodak's contest to paint Ryan Newman's car will go over well, especially with NASCAR fans.
The trend graph above compares online discussion from bloggers about Dale Earnhardt Jr., Jeff Gordon and Ryan Newman. Discussion about Ryan Newman primarily took place prior to the Daytona 500, Kobalt Tools 500 and Food City 500 races. Discussion about Ryan Newman in the blogosphere is currently trending downward. In contrast, discussion about Dale Jr. has been rising. It peaked on June 13, 2007 when Dale Earnhardt Jr. announced his decision to race for Hendrick Motorsports.
Unfortunately, I can't provide a lot of information about this contest just yet. I haven't found much on Kodak's website since the contest has not officially launched. Additionally, the only link that comes up when I Google "thinklikeryan" is Kodak's contest website, Thinklikeryan.com. I encourage everyone to check the site themselves or visit my blog again. I am interested to see if there will be an interactive element such as internet voting incorporated with this contest. I will post more information about the contest as it becomes available.
The graph below shows search results for "thinklikeryan." Amazingly, Google only returned one result which was a link to Thinklikeryan.com. That is a first!