I came across a post at Adage.com regarding Kmart tailoring TV ads for different audiences. Now I agree with Kmart's strategy, but I'm not sure why they didn't get around to this sooner. Creating ads targeting different audiences is something that every brand should strive to do.
Monday, December 24, 2007
Kmart Creates Ads to Target Specific Audiences
I came across a post at Adage.com regarding Kmart tailoring TV ads for different audiences. Now I agree with Kmart's strategy, but I'm not sure why they didn't get around to this sooner. Creating ads targeting different audiences is something that every brand should strive to do.
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