Thursday, December 04, 2008

How Far Are We From Visiting CyberMalls?

Companies must learn to create virtual retail environments where consumers can shop, meet, talk and exchange information. Unfortunately, I'm not sure too many retailers "get it" when it comes to social media though.

I took a brief look at various retailers websites to see who is using social media effectively. Wal-Mart and KMART / Sears are doing a decent job while Macy*s, Bloomingdales, Nordstrom, JC Penney and Kohl's have a ways to go.

Store / Use Social Media (Yes/No)

Macy*s (No)
Bloomingdales (No)
Wal-Mart (Yes)
KMART/Sears (Yes)
Nordstrom (No)
JC Penney (No)
Kohl's (No)

Adam Weinroth on Gourmet Retailer provides more information on how retailers can benefit from social media.

Do you know of any companies using social media effectively? I'd love to get your see your comments.

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