What Will Social Media be Like in 2009?

Peter Kim takes a shot at making some social media predictions for 2009. Dwindling budgets will obviously cause companies to rethink their Web 2.0 strategies. Companies will need to find new ways to touch consumers online without spending a lot of dollars.
Given that, marketers will need to find better ways to measure the impact of social media in order to maximize dollars actually being spent on social media and advertising.