I was watching NCAA basketball over the holiday weekend and noticed a bunch of advertisements by Kay Jewelers. This sparked some thoughts about the audience Kay was trying to attract. It is apparent to me that Kay Jewelers is trying to attract a male audience. And this makes sense to the extent that many men buy jewelry as gifts for their significant others. I'll be tracking advertisements by Kay Jewelers over the NCAA basketball season. Also, I'll see if I can find some market research on purchasing habits of consumers who buy jewelry.
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