Ford is creating new innovative products and backing them up with strong marketing initiative's. However, I question whether this is the right move. Ford marches forward with it "Bold Moves" campaign, but sales are still lacking. "This month is terrible," Ford chief sales analyst George Pipas said in an interview. "We are not even close to where we expected to be in April."
Ford is doing a great job designing and building new vehicles. Just look at the new Ford Fusion and Ford Edge. Personally, I think those vehicles are dynamite. Furthermore, I feel my opinion is similar to others since I continue to see an increasing number of Fusion's and Edge's on the road. However, I'm confused as to why Ford can't get things turned in the right direction.