Financial Crisis Means Banks Must Communicate Better

I came across an interesting post at Advertising Age titled, "How Banks Can Boost Image in Chaotic Times."

In a nutshell, the article states that financial instutions will have to take bold actions that exceed expectations, communicate effectivley and be managed efficiently. Additionally, banks will have to find new ways to add value during these difficult times.

I feel the author, Tom Agan, is correct in his assessment that banks will have to communicate more effectively. In fact, banks that communicate effectively should be able to ride out the current crisis affecting our financial markets. However, banks that fail to communicate effectively will only find themselves in more trouble.