Wednesday, January 30, 2008

Marketers Can Learn from Bill Belichick

Josephy Frydl at Advertising Age feels that marketers can learn from Bill Belichick by following three principles which have helped lead him to three Super Bowl victories thus far. And those three principles are Discipline, Imagination and Respect.

Now I'm not a New England Patriots fan, but I do think there is some truth behind what Frydl believes. Frydl says, "Most marketers always punt the ball away on the fourth down -- even in the face of analysis that says going for it makes more sense." And sometimes you should go for it, especially if your already past the 50-yard line.

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