Friday, January 25, 2008

Pepsi Going Silent for the Super Bowl

Nationwide Insurance released information about its Super Bowl commercial featuring Kevin Federline early last year. And that commercial was considered very successful. It looks like Pepsi will be taking a similar approach.

Personally, I like the concept of Pepsi running a silent ad but I do not feel releasing information early is a good idea simply because Pepsi loses the element of surprise. I understand that Nationwide Insurance capitalized on releasing early previews about its Super Bowl commercial last year but running a silent ad successfully requires a different approach. It requires the silent approach.


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