Tuesday, January 15, 2008

Victoria's Secret Will Run a Super Bowl Ad

The fact that Victoria's Secret will run a Super Bowl Ad will only mean good things for football fans. Really, I'm glad to see Victoria's Secret get back in the big game! Also, I'm glad to see Victoria's Secret going beyond simply running a Super Bowl commercial.

To coincide with the Super Bowl push, Victoria's Secret has also shifted the release of its "What Is Sexy?" list, which used to come out in May. Now the 3-year-old list will be revealed on the eve of the Super Bowl at a party in Scottsdale, Ariz. A one-hour E! special is also slated to run Feb. 9. The special, which will be hosted by Ms. Lima, will feature the "What Is Sexy?" list, as well as video from the Super Bowl party.

Overall, I like Victoria Secret's marketing iniatives, however, I will be interested to see if they are targeting a particular demograpic. Viewing Victoria Secret's website data via
Quantcast reveals that women of Hispanic and Asian backgrounds tend to visit its website more than Caucasion and African American women. Therefore, any online component of Victoria Secret's marketing initiatives should target both Hispanic and Asian women.

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