I published a post about highlighting retailers using social media effectively on Thursday, December 4, 2008. Afterwards, I referenced the topic on Twitter shortly after.
Interestingly, one of the retailers I mentioned, Nordstrom, responded by following me on Twitter. I received the following email informing me about Nordstrom following me on Twitter.
Hi, Ronald Coyle.
Nordstrom (nordstrom) is now following your updates on Twitter.
Check out Nordstrom's profile here:
http://twitter.com/nordstrom
You may follow Nordstrom as well by clicking on the "follow" button.
Best,
Twitter
Now don't get me wrong, I'm flattered Nordstrom has an interest in me, but does Nordstrom know why? I don't think so. I've never shopped at a Nordstrom. I may, but I haven't yet. I'm not even sure where there is a Nordstrom in the greater Cincinnati area.
A brand should not be following me just for the sake of following me. Nordstrom should try to find out more about me as a person. What are my need and wants? What would make want to become a Nordstrom customer? Why should I become a Nordstrom customer?
I initially criticized Nordstrom for not having a blog and using social media ineffectively. I'm glad to see the brand on Twitter, but simply following me isn't using social media effectively. I don't need an email from Twitter telling me that Nordstrom is following me. I need Nordstrom to do some homework, find out more about me and contact me on its own. Sure Nordstrom knows I have a Twitter account now, but I doubt it knows about this blog.
So here I am Nordstrom. What do you want to know about me? Additionally, why should I shop at Nordstrom? I'm waiting.
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3 comments:
Really a nice information on Nordstrom.
Hi. Interesting that Nordstrom is following you on Twitter. I'm sure it is to monitor what you say about the company. It is insanely important for any company to monitor all information from any media online that includes their company name. I applaud you for saying Nordstrom and not Nordstrom's. That shows intelligence. But I do have to say that Nordstrom is not a brand but a department store. They are following you, I am sure, because you used their name. Any large company is going to monitor what is said about theme online. I'm sure they are not concerned about you as a person but about their reputation and what you say about them. Smart as a company. And to answer your question "why should I shop there", you could do a little research about the company that you mentioned. You are asking that of them! Do the same. :) I could tell you, but I think it's more sporting if you find out for yourself. Have a nice day!
Thanks for the response. My wife has visited a local Nordstrom location since I posted this article; however, I have not been there myself yet. I'll make a point to get out to Nordstrom during the holiday season though.
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