Tuesday, January 09, 2007

Axe Deoderant Positioning Strategy

AXE deoderant understands the concept of positioning very well. Axe's deoderant campaign focuses on THE AXE EFFECT. THE AXE EFFECT is the term used to describe the the increased attention males receive from eager, and attractive, female pursuers simply because of wearing AXE deoderant and body sprays.

The Axe Effect

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