Tuesday, January 16, 2007

Single Women Households May Require Sophisticated Marketing

I came across an interesting article in the New York Times today. The article is titled, "51% of Women Are Now Living Without Spouses." Interestingly, the data confirms other studies that show more women are living in single households. For instance, I found another article at About Marketing.

Seeing these articles prompted me to think about the possibilities for marketers to reach out to this untapped market. I tend to think some companies such as automobile manufacturers may already be able to market to single women households. However, they may need to reposition some of the products they produce. For example, car manufacturers build smaller, fuel efficient models. This is much different than the past when car manufacturers centered production around SUV's and minivans.

Other industries may be able to capitalize on single women households by offering products which meet their needs. Some of these industries include safety and self defense, consumer packaged goods and fashion.

The rise in single women households is a market which businesses cannot afford to ignore. Ultimately, businesses will need to shift efforts to meet the needs and wants of this growing market.

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