Here is a link to a recent Forrester study which finds consumers are wary of mobile ads.
Forrester Mobile Ads
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About Me
- Ronald Coyle
- My name is Ronald Coyle. Previously, I worked as a Market Research Analyst with Nielsen. I have much experience with customer service, market research and social media. Life is taking me on a new journey right now. I am joining the United States ARMY as a medic. I ship out to Basic Combat Training (BCT) at Fort Benning September 2012. I intend to offer marketing and consulting help on a part-time basis until my military obligations are completed. Moving forward, I hope to use this blog as a cross section for discussion about civilian or military marketing, public relations, civil affairs and social media. My future goals include learning about the healthcare industry and possibly working in marketing, or public relations for a hospital or health insurance provider.
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