Saturday, March 31, 2007
2008 Presidential Social Media Study
I know it seems a little funny to be reading election coverage on a marketing blog. However, I feel that similar principles apply to promoting candidate elected as to marketing a product or brand. You are looking to get the word out in both instances. Additionally, you want to persuade consumers/voters to choose a particular candidate, product or brand.
I find the topic of Consumer Generated Media (CGM) to be fascinating. I see the impact that social media has on brands and products. I believe it will have the same impact on voters' perceptions of candidates in the 2008 presidential election.
Therefore, I plan to begin track buzz levels throughout the primary elections. I will post findings frequently and see if I can predict who will the majority vote for each party before going on to seek the presidency. Make sure to read and stay tuned.