This Is Why Duke Sucks

Consumers have the ability to make videos about a company or brand very quickly and post them on the internet. Furthermore, consumers can find and pass along this content to others very quickly and easily.

Here is an extremely viral video that I found on YouTube. I must warn those who wish to view it that there is a lot of profanity. However, I think this video really highlights the importance for any company (profit or non-profit), government agency, politician or university to keep tabs on consumer generated media. Video content is more powerful than regular word of mouth since it includes a visual component. This particular video has over 327,000 views and 718 comments. Interestingly, it was just posted at YouTube on March 14, 2007.