Friday, March 16, 2007
Pepsi Offers Good Customer Service
My wife and I prefer Pepsi over Coke in most instances. We typically find ourselves buying several twelve packs of Pepsi while grocery shopping. Additonally, most of the local entertainment venues we visit (i.e. local theatres and Cincinnati Reds) serve Pepsi.
My wife recently purchased a can of Pepsi from a machine at her job, but it was flat. She immediately called Pepsi's customer service and they responded to the complaint by promptly sending her a coupon for a complimentary twelve pack of Pepsi. I feel the Pepsi-Cola Company did a great job handling thiz situation. Its quick and direct response made my wife feel valued as a customer.
I am a huge proponent of a company using marketing to promote its brands and their products. Effective marketing can be used to position a brand or product effectively in the minds of consumers. Marketing is important for a company to succeed, but providing outstanding customer service is more important. Marketing attracts new customers, but does not help retain current customers. I feel the Pepsi-Cola Company did a great job in this instance. My wife and I will continue to enjoy Pepsi products.