Friday, March 16, 2007

Pepsi Offers Good Customer Service

My wife and I prefer Pepsi over Coke in most instances. We typically find ourselves buying several twelve packs of Pepsi while grocery shopping. Additonally, most of the local entertainment venues we visit (i.e. local theatres and Cincinnati Reds) serve Pepsi.

My wife recently purchased a can of Pepsi from a machine at her job, but it was flat. She immediately called Pepsi's customer service and they responded to the complaint by promptly sending her a coupon for a complimentary twelve pack of Pepsi. I feel the Pepsi-Cola Company did a great job handling thiz situation. Its quick and direct response made my wife feel valued as a customer.

I am a huge proponent of a company using marketing to promote its brands and their products. Effective marketing can be used to position a brand or product effectively in the minds of consumers. Marketing is important for a company to succeed, but providing outstanding customer service is more important. Marketing attracts new customers, but does not help retain current customers. I feel the Pepsi-Cola Company did a great job in this instance. My wife and I will continue to enjoy Pepsi products.


Anonymous said...

I own a store in central Florida. I carry Pepsi products but I am having a difficult time getting credit for out of date Pepsi products in my store. I was told that the delivery Drivers are Crooks and can not be trusted to exchange out of date products anymore. I have to wait Until I have a full case of product that is out of date before anything can be done about it . meanwhile it sits there and stinks up my store. I have put the damaged, leaking ,out of date product right in front of the Pepsi coolers with a note Explaining why it is there. All the other vendors (like Coke cola) are having a field day with this.I am not a storage place for Pepsi crap.

MarketRMan said...
This comment has been removed by the author.
MarketRMan said...

I can understand your frustration as a vendor. Unfortunately, I'm speaking from my experiences as an average consumer. I would recommend contacting Pepsi's Corporate office. Here is the address.

PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577
(914) 253-2000

Jessica said...

I carry Coca cola products and we have the same problem. They will not take back damaged or expired product until we have a full case, not becuase the drivers are crooks but because they do not give partial credit. Its all or nothing. I don't see that to be a problem with Pepsi in general because I'm sure you would find yourself in the same situation if you switched to coke products. Meanwhile I plan on switching to pepsi products becuase there has been a extremely high demand for diet mountain dew and diet dr. pepper.

Anonymous said...

My friend and I were recently talking about the ubiquitousness of technology in our daily lives. Reading this post makes me think back to that debate we had, and just how inseparable from electronics we have all become.

I don't mean this in a bad way, of course! Ethical concerns aside... I just hope that as the price of memory falls, the possibility of copying our memories onto a digital medium becomes a true reality. It's a fantasy that I daydream about every once in a while.

(Posted on Nintendo DS running [url=]R4 SDHC[/url] DS OperaV2)

katty said...

Customer service is going to be the biggest thing happening to the business world. And when more customers are satisfied, the more business the company will receive. Thumbs up for those who gave good service! They deserve free publicity..
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